Bushmills Irish Whiskey is set to launch Bourbon #3 Char Cask
Reserve – the third and latest edition in The Steamship Collection. This rare range of Bushmills Irish whiskeys is inspired by the extraordinary
voyages of the steamship SS Bushmills.
As a travel retail exclusive, this new variant follows the
successful launch of Bushmills Port Cask Reserve and Sherry Cask
Reserve, marking the 125th anniversary of the maiden voyage of the SS Bushmills.
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| Bushmills' The Steamship Collection, featuring Bourbon #3 Char Cask Reserve |
Travellers seeking unique products
In 1890, the SS Bushmills set sail for America to deliver
Bushmills to new corners of the globe. On her maiden voyage, she
established relationships with some of the world’s finest wine and spirits
producers, before returning home with a variety of their finest seasoned casks.
Today, these relationships have helped Bushmills’ master distillers explore the
potential of whiskey maturation in exclusive and rare casks.
Helen Mulholland, Master Blender of Bushmills Irish Whiskey,
said: “At Bushmills we are known for centuries of innovation, continuously
exploring the nuances that different casks impart on our whiskey. Bourbon #3
Char Cask Reserve is the result of our long-standing relationship with master
coopers from Louisville, Kentucky, who reserve only the finest American white
oak, custom-charred bourbon casks to mature this unique whiskey.”
The seasoned casks are emptied of bourbon and re-charred
before being shipped to the Old Bushmills Distillery, where they are filled
exclusively with triple-distilled Bushmills single malt whiskey. By using
a custom char, spicy, honeyed vanilla flavours are drawn out from deep within
the fine grain American white oak. The resulting whiskey has subtle notes of
toasted oak, spices and crème brûlée with a long, rich and smooth finish.
David Phelan, Global Travel Retail Director of spirits
supplier Proximo, added: “We know shoppers within travel retail seek unique
products they cannot get in their domestic markets, so Bourbon #3 Char Cask
Reserve demonstrates our passion and commitment to meeting this consumer
demand. To date, The Steamship Collection has been a firm favourite with
travellers and we’re looking forward to the response we get from this exquisite
new liquid once it goes on sale in early 2018.”
Retailing at £50 for a one-litre bottle, Bourbon #3 Char
Cask Reserve (40%abv) is available from early 2018 at selected travel retail
outlets.
