During the TFWA World Exhibition, the Italian
family-owned firm unveiled a special 65th anniversary collection of luggage in
a pink floral pattern, in line with fashion trends.
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| Bric's 65th anniversary floral collection with Spring 2018 pink luggage |
Inflight amenity kit collection
In addition, the company presented its new inflight amenity
kits for Qatar Airways, spanning First Class and Business Class.
Bric’s has designed two bespoke premium amenity bags
inspired by its suitcase collections and the brand’s mission to create products
that match fashion and function.
The First Class amenity kit is a miniature version of its
elegant Bellagio Collection. The rigid cases feature high-tech, lightweight shells
accented with tobacco-coloured Tuscan leather trim and contrast stitching. The
Business Class amenity kit is a mini version of the Sintesis Collection,
distinguished by its asymmetrical and curved shape.
A new autumn range of limited-edition amenity kits has made
its debut onboard Qatar Airways flights for passengers flying in First and
Business Class. These luxury kits come in four colours for autumn: yellow, navy
blue, blush and tan.
The kits exclusively feature skincare products from Italy’s
Castello Monte Vibiano Vecchio, the environmentally friendly olive oil company,
including lip balm, hydrating facial mist and City Cream anti-ageing moisturiser
in Business Class, with the added Night recovery cream for First Class kits.
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| Bric's inflight amenity kit for Qatar Airways |
Travel retail store expansion
Speaking to MJ Rabbit, Bric’s Travel Retail Manager Michele
Maccapani said the company was continuing its retail expansion into North and
South America, including Vancouver and Rio de Janeiro airports with Dufry, its
valued travel retail partner. Bric’s has also boosted its presence in Russia
with another store at Moscow Sheremetyevo Airport.
And in an important new development, Bric’s has seen a 300%
upswing in sales onboard 22 ferry stores operated by Harding Brothers, where
the company offers both nylon entry-level bags and items from the core
collection.
“I’m very happy with our travel retail business, but our
challenge is to grow in Asia,” said Maccapani. “We want to increase our
business there. We’ve recently changed our distributor in Korea and we’re
waiting for more opportunities in China and Singapore’s market.”
Product-wise, backpacks are proving to be best-selling items,
particularly in the black-on-black colourway for business use, along with the
nylon X-Bag and X-Travel collections.
65th anniversary capsule collection
Bric's celebrates its 65th anniversary with a capsule
collection inspired by the brand’s signature Life collection. The classic suede-effect
mustang material, in the colour olive, features a delicate floral motif rich in
anemones and cherry blossoms, for a fresh spring look.
The assortment includes a four-wheel soft trolley spinner
available in three sizes (one carry-on supported by two larger, check-in sized
trolleys), as well as the classic Bric's duffle bag in two sizes, a wash bag, a
train case and a shopper.
These products can be easily combined with other Bric's
lines: Life Pink and Capri Pink collections for an ultra-feminine look highlighted
with floral details; Life olive Collection for classic elegance and simplicity;
or with the Life Pelle collection, adding a warm, sophisticated touch.
The Life 65th Anniversary collection will be available from
November, in time for the festive gift-giving season.
