Danish jewellery brand Pilgrim’s support for Médecins Sans
Frontières (Doctors without Borders) since 2003 has raised more than €1.9m from products
sold to benefit this independent humanitarian medical aid agency. Every year since 2003, Pilgrim has supported the organisation
by manufacturing specially designed products.
This approach is all thanks to the company’s bohemian
founders, Annemette Markvad and Thomas Adamsen, who wanted to imbue the brand
with heart and soul from the start. I’ve visited the company’s headquarters
near Aarhus, where the staff have incredibly good working conditions –
including a canteen serving delicious healthy food.
I love looking through the Pilgrim catalogues – the brand
has a knack for picking the freshest model faces. This season, it’s Caroline C at
Unique – a young Helen Christensen. The latest Classic collection catalogue celebrates
the brand’s 30th anniversary, while the Winter 2013/14 Fashion
catalogue includes the new men’s collection designed by Jens Vang called “Edge –
for rakish gentlemen and strong women”. I like.
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| Pilgrim's 2013 necklace in aid of Médecins Sans Frontières |
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| These Pilgrim watches are flying onboard airlines |
Visit www.pilgrim.dk
