Forward Motion is the theme of luxury brand MCM’s Autumn/Winter 2022 collection. Inspired by the origins of the German Haus – founded with a focus on travel and mobility – AW22 is driven by the exhilarating culture of motorsports.
This season’s collection plays with construction and deconstruction, reimagining classic motoring styles in a changing world. Energised by youth and motion, AW22 blends inventive tailoring with modern cuts to form strikingly powerful silhouettes.
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| MCM AW22 campaign |
The range includes the Munchen tote canvas bag, which is described as a fresh take on a classic to make travel fun and easy. Other pieces include the legendary Stark backpack in MCMotor Visetos, MCMotor Jacket in Cubic Jacquard and MCMotor Pants in Cubic Jacquard.
The Travia Shoulder Bag comes in quilted leather, while the Dessau drawstring bag is available in Vintage Monogram Jacquard. The Mode Travia Chain Wallet is crafted from Spanish leather.
AW22 sees shades of stark blacks and deep greens merge with soft wool, mohair knits and sleek leather. Colour-blocked boots rally alongside contemporary biker jackets, while biodegradable quilted nylon is combined with the "guilt-free opulence of pink faux fur", according to MCM.
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| MCM Munchen tote canvas bag |
Campaign talent: Ga Young, Sculy and Leon.
Director: Felix Aaron
Director of Photography: Konstantin Mazov
Photographer: Dan Beleiu
Stylist: Raphael Hirsch
Hair: Virginie de Pinto Moreira
Makeup: Vassilis Theotokis
Set Design: Leonardo Papini
Video Production: modest dept
Photo Production: WA GMBH
