German eyewear specialist Rodenstock has continued its partnership with China Duty Free Group by unveiling a high-profile activation in the key market of Macau.
The promotion at the Macau Grand Lisboa Palace featured striking visuals across digital and physical installations both inside and outside the hotel, with Rodenstock’s licensed Porsche Design sunglasses brand complementing the luxury setting.
It also marks the continuation of a long-standing collaboration between Rodenstock and China Duty Free Group, which saw the two companies work together throughout the pandemic to provide shopping and engagement opportunities for shoppers across digital channels.
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| Rodenstock's Porsche Design promotion in Macau |
Now, with recovery in sight, Rodenstock has unveiled the latest physical retail collaboration between the two companies.
The Macau Grand Lisboa Place promotion featured a giant digital screen outside the venue which highlighted the campaign and the Porsche Design 50Y collection. Inside, a dedicated, branded space showcased the collection in a striking and premium manner, reflecting the cutting-edge design and materials used to create the models on show. To enhance the offer, the Porsche Design 50Y collection was joined by the Porsche Design Hexagon model.
Lucas Gestin, Director Global Retail & International Key Accounts Eyewear at Rodenstock, said: “It is our great pleasure to continue and enhance our partnership with China Duty Free Group with this exciting summer promotion in Macau. The Porsche Design brand speaks to consumers who enjoy luxury products, crafted from the very best materials, and that is perfect for the Macau Grand Lisboa Palace.
“We have long recognised the importance of Asia Pacific, and China in particular, as a market, and we believe that partnership is the best way to build recovery in this market. This promotion is a great example of putting those two together to create excellence for our industry and our customers.”
The promotions ran until the end of June 2022.
