Positive Luxury has announced that German fashion luxury house MCM has earned the Butterly Mark certification.
Achieving Butterfly Mark certification is a key milestone in MCM's vision to become one of the world's leading sustainable fashion companies by 2030.
A delighted Dirk Schönberger, Global Brand Officer at MCM, enthused: "At MCM we truly believe that it is our responsibility to drive sustainability. There is much more work to do, but we’re taking the right steps and are investing in the right initiatives. We believe it is urgent to create change within the fashion industry and want to be a positive example of innovation and progress for all sustainability targets.”
To achieve its sustainability ambitions, the company has formed MCM Vision 2030: setting emissions reduction targets which are grounded in climate science through the Science Based Targets initiative (SBTi).
Since 2021, MCM has been working closely with Positive Luxury to assess and embed measurable environmental, social and governance practices into its everyday operations.
About Positive Luxury
Positive Luxury began with a chance meeting between Sir David Attenborough and co-founder Diana Verde Nieto, who heard his inspiring story of the Large Blue Butterfly – which died out in the British Isles in 1979 – and the dedication of the scientist who successfully reintroduced it by unravelling the intricate web of interdependencies necessary for its survival.
Identifying the luxury industry as one that could drive enormous positive change, Verde Nieto and serial entrepreneur Karen Hanton founded Positive Luxury and the Butterfly Mark certification in 2011.
