Coach exhibited its Spring 2017 travel retail exclusive
collection at the recent TFWA World Exhibition, comprising three fresh silhouettes: a Turnlock chain tote,
a Gazette cross-body and a cross-body clutch.
Made of high quality leather, the
three shapes are exclusively available in two brand new colours for the Spring
season, coral and stone. Two existing silhouettes have also been added to the
Spring 17 collection, the passport case/luggage tag set and the keep all, which
are both available in the two new colours.
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| Coach Travel Exclusive collection [All pictures courtesy of Tilly Holland, Essential Communications] |
Superior craftsmanship
To underline the craftsmanship and authenticity, each Spring
17 Coach bag now has a storypatch, a 59mm x 45mm patch of leather in the interior
that reads: “This is a limited edition Coach bag. It was handcrafted from the
finest materials. Its superior craftsmanship and attention to detail reflect
our commitment to enduring quality.”
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| Coach handbags at the TFWA World Exhibition |
Travel retail a "very important" channel
Paulo Colino, Vice President of Coach International, said travel
retail exclusives were a key part of the brand’s strategy for the channel. “In
the past our travel retail exclusive line used to compose of an exclusive
colour for items that were offered in the domestic market,” he said. “In April
we launched our Travel Exclusive collection, where we offer exclusive styles of
handbags and accessories that cannot be found in other channels. We have had a
lot of positive feedback and seen a lot of success, so we are confident that
our Spring 17 exclusive collection will add to this.”
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| The men's and unisex bag collection |
New Burgundy fashion colour
Coach also showcased its Fall 2016 Travel Exclusive
collection, which includes the Sophia tote and travel wallet, boxed passport and
luggage tag set in the new Burgundy fashion colour.
“Travel retail is a very important channel for Coach,” said
Colino. “We have been present in the channel for over 20 years, and today have
more than 120 shops in 30 countries, most of them with a full boutique set-up.
TFWA World Exhibition is the biggest highlight of the travel retail calendar;
we view it as an essential show in order for us to expand our business
globally, meet our current customers and gain insights into channel itself.”
