JCI Jewellery, the jewellery and watch specialist making
waves in the travel retail industry, is undergoing a complete company rebrand.
Moving away from its established name and brand image, JCI Jewellery will now
be known as Kurate International Ltd.
Sitting under the Kurate International umbrella will be
its three main travel retail brands, Aeon, YOU and Moon. The travel retail channel
is one of the fastest-growing and most important parts of its
business. With a growing team, and a fresh direction, Kurate International says
it is in a strong position.
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| Exclusive to travel retail: Aeon daisy set |
Growth in travel retail
Announcing the news at the 2016 TFWA World Exhibition in
October, Kurate Key Account Manager Claire O’Donnell explained: “A lot has
changed in our company over the past 18 months, we have entered new countries
and met new customers from all over the world, exhibiting in Hong Kong,
Singapore and Cannes. This company rebrand has been prompted by this
development and growth across our domestic, international and travel retail
divisions.”
She added: “Change can be difficult yet exciting, and we
are fully embracing this new image, knowing it fits us much better for now, and
the future. The name Kurate suits what we do as a company; developing new products
and the best collections that we can. It’s a description of our past and our
future – a whole new step.”
JCI Jewellery, established in 1985, is one of the UK’s
largest manufacturers and wholesalers of 9ct gold and sterling silver
jewellery, offering more than 2,500 products to over 2,000 customers in the UK
and Ireland.
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| Aeon charm necklaces |
Aeon brand sets the trend
At the Cannes fair, Kurate’s travel retail exclusive
brand Aeon Jewellery introduced key on-trend pieces to meet the layering and
stacking demand. The broadened Aeon range now includes the Fortune Collection.
The new collection focuses on a whimsical assortment of
sweet charm necklaces and bracelets, all aiming to express love, luck and
guidance to those that wear them. Designed to add a meaningful touch to every
traveller's jewellery collection, each delicate motif can be bought as a gift
for a loved one or as a self-treat.
O’Donnell said: “We pride ourselves on being one of the
most on-trend jewellery brands in travel retail; one that works closely with
its inflight partners to ensure we always offer the best collections for the
customer demographics. We have a hard-working team that is constantly
anticipating up-and-coming trends and style demands to create jewellery that we
know will work for the inflight channel. For 2017, the trend to layer and stack
of jewellery, along with multi-pendant necklaces is set to be high, so our new Fortune
Collection is an ideal addition to next year’s inflight catalogue.”
The collection includes rose gold and gold-plated
necklaces, each decorated with delicate coloured stones and pave crystal
details. Friendship bracelet sets will also feature.
