The new limited edition, available in global travel retail,
is the second collaboration with a musician following the launch of Martell La
French Touch by Etienne de Crécy, another pioneering figure in the French Touch
electro music movement.
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| Striking: La French Touch by Martell x Cassius |
La French Touch by Martell x Cassius features eye-popping
colours and creativity. Designed by Cassius, it is described as “an
electrifying mix of pulsating graphics and colours which simultaneously excites
and intrigues”.
To mark the launch, Pernod Ricard Travel Retail EMEA has partnered
with headphone specialist Bowers & Wilkins and offered travellers at London Heathrow Airport Terminal
3 the opportunity to enjoy a Cognac-music pairing experience, tune into an
exclusive playlist, trial specially created Martell VSOP cocktails and win
instant prizes at a pop-up activation.
A promotion, which ran until November 2, asked visitors to
the pop-up to upload a clip to social media of them dancing and listening to
the exclusive playlist to win a Bowers & Wilkins headset worth £119.
