Two iconic Italian brands have teamed up on a new,
urban-inspired collection for the millennial consumer.
“Metropolitan landscapes and nomadic lifestyles for everyday
and extraordinary journeys.” This is the philosophy of the new Moleskine by
Bric’s capsule collection, which includes what the Italian travel lifestyle brand
Bric’s describes as “bleisure” (business travel and leisure) bags and trolleys,
inspired by the famous, trendy Moleskine notebooks.
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| Moleskine by Bric's capsule collection |
Technical touches for an urban vibe
Moleskine by Bric’s targets the contemporary millennial
consumer, spanning creatives and trendsetters. The collection is divided into
two categories: business and travel. Each category features soft-sided and
hard-sided items, made from technical fabric and polycarbonate, respectively,
and produced in black with fluorescent details.
The business category includes internal compartments that
vary according to the function and size of the items in use and include several
multi-compartment bags. It also includes three backpacks – a sling, a classic
and a squared backpack with external pockets – a briefcase, a cross-body, a
messenger, a tote, a business weekender, a special RFID pouch that can be used
either separately or attached to the inside to prevent scanning of credit card
information, and a hard-sided trolley featuring a front pocket with organiser.
The travel category includes two sets of trolleys: one
soft-sided and one hard-sided. They come in cabin, medium and large sizes,
equipped with spinning wheels and a customised multi-step pull-handle system
with a customised rubber handle grip.
The soft-sided trolleys are made from nylon and are
lightweight and unstructured. The hard-sided trolleys are made from
polycarbonate and have an embossed anti-scratch Moleskine logo pattern, matte
black aluminium corner protectors and a double-deck organiser that has been
designed with the characteristic fluorescent contrasts.
The technical fabric of the soft-sided items consists of a
blend of opaque nylon and cotton, with a water-repellent coating. The hard-sided
trolley polycarbonate frame aims to deliver light weight, versatility and
robustness. The trims, including handles and accents, are made from leather and
come in a matte finish. The waterproof, polyurethane-coated zipper adds another
technical touch to the collection and aids in delivering an urban vibe.
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| Leather is used abundantly in the retro-inspired Bellagio collection |
New colours for the
retro-chic Bellagio range
Meanwhile, Bric’s Bellagio line of vintage-looking travel
bags includes high-performance polycarbonate trolleys in four sizes. They
feature smooth Japanese wheels, a new TSA-approved lock, and leather-coated
handles. The trolley interior has a soft lining with herringbone
pattern. A small hot-printed leather pocket (which can be used to store
business cards) bears the Bric’s name and recalls the company’s experience in
travel items since 1952. New colours include shiny red and shiny grey.
The Bellagio Metallo collection by Bric’s also has updated
features. The ultra-light trolley with aluminium frame is designed to be the
most advanced in terms of looks and performance. Frame, locks and details are
designed to satisfy the most demanding traveller.
Bellagio Metallo is offered in three high-shine colours that
give a stronger look thanks to the aluminium frame: silver and blue with
tobacco-coloured leather trimmings, and black with black leather trimmings.
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| A unisex approach to travel: Bric's Pastello collection |
Multi-functional XBag
and XTravel lines get an update
This functional and versatile collection encompasses
practical items, made of waterproof nylon satin, with leather trimmings.
XTravel offers three four-wheeled trolleys available in
different sizes: a two-wheeled trolley, a holdall with wheels, a pilot case, a
travel kit and a carry on holdall with detachable strap. The XTravel
collection introduces three new business models: two standard briefcases and a
business tote, all with PC/iPad holder.
The XBag collection completes the travel offer thanks to two comfortable carry-on bags with long handles which can be carried over the shoulder, and offers a wide range of bags that focus on the two key concepts of the line: functionality and transformability.
Their distinctive feature is cross-functionality: an inside
pocket, applied with two snap fasteners, can be used as a utility case or a
mini bag (and is included in all the accessories of the range), and thanks to
their adjustable straps equipped with snap fasteners, all bags can be carried
by hand, over the shoulder or across the body.
For the Spring/Summer 2017 season, the XTravel and XBag collections
have denim-effect leather trims in the solid denim version, while the iconic
tobacco leather trims come in mustard and ecru colours. Linings are in
contrasting orange with the denim colour, yellow with mustard. All come with
tan leather trim.
The Pastello collection, a creative variation of the XBag –
XTravel concept, results from a style research process, an in-depth analysis of
trends, and a renewal of colours. A new chequered pattern has been designed for
this collection, hand made by using the watercolour technique. A selection of colours
revolves around a different main nuance, enriched by contrasting strokes of
colour. The choice of colours easily mixes and matches with the XBag and XTravel
collections, with both seasonal and carry-on colours.
Designed for a unisex approach to travel, the colour
palette is inspired by blue and denim shades, using orange as a contrasting
colour both on the chequered pattern and on the inner lining. Hardware is in
nickel; plastic details are black and trimmings are made from dark blue
leather.
Tobacco-coloured leather is the iconic Bric’s colour. In a playful combination, tobacco is made “vivid and funny” by
yellow and fuchsia details, the company said. The lining is yellow, while the hardware
is light gold.
In addition, touches of light and dark red and burgundy,
with contrasting yellow and violet elements, make the offer more feminine and
summery. The leather used for the logo, handles and zip puller is dark red, while
the hardware is in nickel and the lining is pink.
The Pastello line is developed around the XBag – XTravel
collection best-sellers: four trolleys available in different sizes, hold-all
bags with leather or webbing handles, two backpacks, one travel bag with
organised compartments, two shopping bags, one Fly bag, one small shoulder tote
and a wash kit, all made in soft nylon.
“Incredible”
expansion in China
Since October 2015, Bric’s has continued its expansion with
recent travel retail store openings, including Milan Malpensa Airport in
partnership with Dufry, which has become an important customer, according to
Bric’s Travel Retail Manager Michele Maccapani. Other airport openings are
Zurich, Basel, Geneva, Hamburg, Marrakesh, Sochi, St Petersburg, Mumbai and
Guadeloupe.
Asia has seen “incredible” growth for the brand, enthused
Maccapani, as the company has opened some 20 shops in mainland China. In the
domestic market, a new store has begun trading at the Venetian Hotel shopping
mall in Macau, and Bric’s is set to open in Bangkok and Ho Chi Minh City.
The company is also speaking with other leading operators
for yet more travel retail openings, so stay tuned.
