This summer, Diageo launched a further edition in the Johnnie Walker
Blue Label Cities Collection, celebrating Singapore, ahead of August’s SG50
celebrations marking the nation’s 50th birthday. This new release, embellished
with a Jeff Nishinaka-inspired design, brings to life the iconic Singapore
skyline.
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| A striking window display for the Singapore edition of Johnnie Walker Blue Label's Cities Collection |
Handcrafted paper sculpture
Large-scale activations of the Cities Collection were
hosted by travel retailer DFS and Changi Airport Group at Singapore Changi
airport, including a striking window display featuring Jeff Nishinaka’s
Singapore cityscape handcrafted paper sculpture in Terminal 3, and displays in
all departures and arrivals stores in all terminals.
Exclusively available at Changi airport
Peter Fairbrother, global marketing director of Diageo Global
Travel and Middle East, said: “Following the success of the 2013 Johnnie Walker
Blue Label Skyline Collection, and the recent launch of the Dubai edition of Johnnie
Walker Blue Label Cities Collection, we are immensely proud to offer this
Singapore SG50 Limited Edition Design, in close partnership with DFS and Changi
Airport Group. This series beautifully brings to life some of the most iconic
travel destinations in the world, therefore it is only fitting that it is
exclusive to travel retail. As such it serves as a unique souvenir of a great
journey or to mark an historic occasion: Singapore’s Golden Jubilee.”
The Singapore edition of the Johnnie Walker Blue Label Cities
Collection is exclusively available at Changi airport, retailing at S$288.
