Tuesday, 13 October 2015

MCM celebrates GQ Style with top designer

For the Autumn/Winter 2015 season, MCM is celebrating 10 years of style with British magazine GQ Style in an exclusive collaboration with menswear designer James Long. The partnership has resulted in a ready-to-wear look that includes everyday essentials in the form of a jacket, jeans and jumper. James Long is an influential figure on the London menswear scene. Renowned for both his knitwear and strong use of leather, print and denim, he has presented his menswear collections at the prestigious London Collections: Men showcase since its inauguration in 2012.

A jacket from the MCM x James Long collaboration
A futuristic feel

Speaking from his East London studio, the designer explained how the collaboration with MCM came about. “GQ style introduced me to Mrs Sung-Joo Kim (Chairperson and Chief Visionary Officer of MCM) and we all decided it would be great for all of us to work on something as inspiring as a collaboration. We all loved each other’s ideas on the future. (The inspiration for the collection) was all about taking ideas of moving, the future, the new generation; the futurists. I love the mix of the heritage with Mrs Kim’s ideas on sharing and being a modern brand for the people of the future. I love what MCM stands for, it is a very inclusive brand. They are great people to work with, incredibly visionary creatives.”

Trousers feature graffiti-like graphics
Astro-inspired silver colour

Known for his innovative take on traditional knitwear, leather and accessories, Long’s designs often combine bold print, streamlined silhouettes and technical fabrications to create collections with an elevated sportswear aesthetic. In the MCM capsule collection, he takes a cue from the luxury brand’s craftsmanship tradition and its Futurists campaign, mixing metallic textiles and denim with cursive graffiti-like graphics. Referencing an artistic use of denim and with a strong focus on MCM's astro-inspired silver colour, the special anniversary collection has a futuristic feel.