Monday, 12 October 2015

Diageo boosts The Singleton footprint

Diageo is releasing three variants from The Singleton of Glendullan brand as travel retail exclusives from this month: The Singleton of Glendullan Classic, The Singleton of Glendullan Double Matured and The Singleton of Glendullan Master’s Art. The Singleton is a family of light and delicate single malts, hailing from the Glendullan, Glen Ord and Dufftown distilleries in the highlands of Scotland. Each is known for a subtle complexity, and all three travel retail exclusives are described as smooth, rich and balanced. Bottled at 40%abv and available in a one-litre edition, they are best enjoyed neat or over ice.

The Singleton of Glendullan range is exclusive to travel retail

Accessible and instantly enjoyable

The Singleton of Glendullan Classic, retailing at $60 per bottle, is a balanced single malt which captures the character of the Glendullan distillery. It is matured in carefully selected casks to ensure fresh and fruity flavours, including fresh green apples and pears. The Singleton of Glendullan Double Matured ($89), has been matured separately in European and American oak casks and then married in a special cask to allow the flavour and complexity to develop. This process creates a rich, refined and rounded taste experience with ripe fruit notes. The Singleton of Glendullan Master’s Art ($160) is crafted by Master of Malt Maureen Robinson in small batches and in limited quantities. This distinctive whisky is finished in selected oak casks conditioned with muscat for a rich, indulgent and smooth spirit. It is deep and complex with rich, sweet and spicy notes.

Peter Fairbrother, global marketing director of Diageo Global Travel and Middle East, said: “We are expanding our footprint to meet global demand so that consumers can pick up at least one expression of The Singleton, no matter where they are. With a heritage of over 100 years of whisky-making craftsmanship, The Singleton variants are designed to be accessible and instantly enjoyable from the very first sip.”

In addition to these three exclusives, The Singleton of Glen Ord, a richer expression of The Singleton style, and The Singleton of Dufftown, regarded as the most well-balanced expression of The Singleton style, are also available in travel retail and domestically.