Fraternity Spirits is introducing a new special-edition
Tequila Corralejo gift box to celebrate the
20th anniversary of the star product of its portfolio. Described as a tequila
steeped in history, Corralejo has a unique look and feel that makes it
different from its competitors. The new gift box continues this trend, with
illustrations of the beautiful Hacienda Corralejo and its origins. With
eye-catching colours and a promotional campaign that aims to appeal to
consumers of tequila, the box is designed as a gift.
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| Tequila Corralejo's new gift box |
Getting closer to the younger generation
“Currently our new gift box will only be available in
selected retailers, giving it an element of exclusivity,” said Raffaele
Berardi, CEO of Fraternity Spirits. “The gift box is a real work of art, and we
are very excited to showcase it to our current and potential customers at the TFWA
World Exhibition [in October 2015].
He said that the gift box would be available in domestic
market stores worldwide next year, supported by a marketing campaign focused on
younger drinkers. “We want to broaden Tequila Corralejo’s appeal especially to
the younger consumer, so we will be upping our game when it comes to supporting
retailers with promotional material. Connecting to our target consumer is
essential and we want to do this through online advertising and electronic
marketing to get closer to the younger generation.”
Another success story for the company has been Ron Prohibido,
a Mexican spiced rum housed in a classical Spanish glass bottle. Targeting
consumers aged 21 to 35, the rum is enjoying new success in Germany and Spain,
and is being targeted at the rest of Europe. “This rum is for those who are seeking
to open their mind to new horizons and who are searching for soft tastes and
flavours. We have targeted the rum at young drinkers, and so far it is proving
extremely popular, being available in the UK, Spain, French, Germany, Italy
Switzerland, Holland, Belgium, Denmark and the Czech Republic,” added Berardi.
In addition, Fraternity Spirits will also be showcasing its chocolate
liqueur, Horus, a neutral spirit-based, rich and creamy chocolate liqueur presented
in a 750ml gold bar-shaped bottle complete with 999/9 gold symbol.
