Tuesday, 3 November 2015

Christopher Ward has its finger on the pulse

UK watch brand Christopher Ward has launched its first specialist model for the medical sector: the C9 Pulsometer Limited Edition Chronometer. The company was inspired by English watchmaker Samuel Watson, who, some three centuries before personal electronic devices began monitoring our health, pioneered one of the world’s first stopwatches to measure the pulse. Years later, the first pulsometer models were introduced in the early 20th century.

Christopher Ward's C9 Pulsometer

Caduceus symbol on the second hand

Christopher Ward’s C9 Pulsometer is powered by a COSC-certified version of the self-winding Sellita SW200/1 movement, which guarantees accuracy to within -4/+6 seconds a day. The 40mm C9 case is constructed, “rather aptly”, of surgical grade stainless steel, the company says. The movement can be seen working through the screw-down transparent back-plate.

The tachymeter-style pulsometer scale of the dial is calibrated for 30 heart beats and both its red colour and the corresponding simplicity of the remainder of the dial make for an aesthetically pleasing and easy to read display. The watch has blued steel hour and minute hands but it is the hacking second hand with its caduceus symbol – a global symbol of medicine – used on the counter-balance design that exemplifies Christopher Ward’s attention to detail. In Greek mythology Asclepius represents medicine and healing, but it's the caduceus insignia (used on Hermes’ staff) that has become widely used as the symbol of medicine worldwide.

Mike France, co-founder of Christopher Ward, said: “As shown by the extensive acclaim for our recently launched C9 Moonphase, we are always delighted to demonstrate our ability to innovate and address a range of specialist watch types, but the new C9 Pulsometer does also specifically address the needs of our customers. The medical profession represents a perhaps surprisingly strong demographic (around 2%) among followers of our brand and I am confident that they, and other watch fans, will appreciate the elegant blend of design and practicality in this beautiful, high quality timepiece.”

The C9 Pulsometer is released in a limited edition of 250 pieces, retailing at £699 on a leather strap (black or brown) with Bader deployment, and £799 on a stainless steel bracelet, exclusively from www.christopherward.co.uk.

In separate news, Christopher Ward recently showcased its best-selling watches at the Wind-Up: New York City independent watch fair, which took place in SoHo from October 23 to 25. Wind-Up: New York City was organised by worn&wound, whose goal is to break down the atmosphere of exclusivity and help make great watches accessible to the average consumer. This was Christopher Ward's first-ever pop-up in NYC.