Bacardi has presented a new travel retail exclusive, Dewar’s
30yo Ne Plus Ultra blended Scotch whisky, initially as a limited edition of
just nine numbered and signed bottles created specially for this month’s DFS
Masters of Wines and Spirits event in Singapore. The whisky retails at S$888
for a 70cl bottle.
The pre-launch enables DFS shoppers to enjoy
this rare bottling ahead of the broader launch with selected flagship travel retail
locations from December 2015. DFS Masters of Wines and Spirits launched on November
7 at T Galleria by DFS, coinciding with the travel retailer’s 55th anniversary
and SG50, the 50th year of independence for Singapore. The event ends on
November 30.
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| Dewar's 30yo Ne Plus Ultra at the DFS store in Singapore Changi airport |
Crafted wooden presentation casket
Dewar’s 30yo Ne Plus Ultra is a small batch deluxe 40%abv offering
and is presented as the oldest-ever release from Dewar’s in its 170-year
history. Sourced from the John Dewar & Sons’ private reserve, each of the
rare whiskies in the blend is aged for a minimum of 30 years in oak casks
before finishing in Pedro Ximenez sherry casks, imbuing added depth and
smoothness. Collectively they represent the best of these historic blends.
The DFS exclusive in-store presentation has been hosted at
the DFS T Galleria and in the main DFS store at Singapore Changi Terminal
3. The launch also features a 20cl sample
presented with each of the nine numbered bottles, giving collectors the
opportunity to experience the taste while retaining their highly prized bottle.
Each bottle is presented in a simple, crafted wooden presentation casket
carrying a certificate of authenticity signed by Stephanie Macleod, the 7th Master
Blender in Dewar’s history.
Irving Holmes Wong, regional director Asia Pacific and MEA
at Bacardi Global Travel Retail, said: “This new Dewar’s 30yo Ne Plus Ultra has
a century-old heritage behind it and we are delighted to present its exclusive
debut as part of the highly prestigious DFS Masters of Wines and Spirits presentation
in Singapore. This ultra-premium limited
edition provides discerning whisky aficionados with the opportunity to
encounter the oldest blend ever produced of the rarest and most legendary
blended Scotch whiskies in the world, produced by John Dewar & Sons.”
Joanna Richardson, marketing manager whisky at Bacardi
Global Travel Retail, added: “In a world where aged stock is increasingly rare,
this new edition will be of particular interest to collectors as every drop is
aged for at least 30 years. Our research
reports that whisky shoppers use age statements to help them make a purchase decision
as the simplicity of ageing is essential to help guide their choice at point of
purchase.”
Following the exclusive launch in Singapore, Dewar’s 30yo Ne
Plus Ultra will be released in limited quantities to a selection of key travel
retail locations globally. Since the original was launched in the first decade
of the 20th century, the Ne Plus Ultra label has been used on only the rarest
and finest of Dewar’s bottlings, creating legendary status among whisky
aficionados and collectors.
Tasting notes
Dewar’s 30yo Ne Plus Ultra offers a balance of soft fruits
and rich spices, with smooth creamy notes of vanilla, plump vine fruits and
citrus studded with cloves. The smooth finish lingers with a hint of cocoa nibs
and ground coffee.
Dewar’s 30yo Ne Plus Ultra retails at selected stores in
travel retail from December 1 at S$688 for a 70cl bottle.
