Rodenstock has re-engineered this year's eyewear collection with a particular focus on technical details and innovative technologies.
In line with the German brand’s guiding theme of Engineered Purism, the new collections see pure aesthetics and a minimalist design meet precision and craftsmanship.
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| Rodenstock's The Sun sunglasses concept for men and women |
Rodenstock Director Global Retail and International Key Accounts Eyewear Lucas Gestin said: “These new collections highlight the technical expertise and innovation which are the heart of Rodenstock. From exceptional modern concepts, through timeless styles, to minimalist designs delivering technical excellence, these collections offer something to inspire every travelling shopper.”
Highlighting the importance of sunglasses to travel retail, he added: “The sunglasses category is poised to be at the heart of travel retail’s recovery; shoppers associate this sector with the travel environment more than almost any other. But to capitalise on that, we need new, exciting and engaging designs and we are delighted to showcase the best of Rodenstock’s expertise with these new releases.”
Headlining Rodenstock’s Essentials segment is The Sun concept, which highlights the brand’s ability to blend design with technology. Engineered for men and women, The Sun concept combines frames in a top-class design with high-quality Sun Protect lenses.
The two women's models (R3329 and R3330) ensure a feminine look in an elegant butterfly shape with a two-tone, slightly transparent frame rim made from acetate. The two men's models (R1443 and R1444) have a reduced but striking design with characteristic rivets and a metal bridge.
The Sun Protect lenses provide optimal UV400 protection and protect the eyes against harmful sunlight.
Rodenstock’s Engineered Purism is showcased across the new collection's three segments: New Heritage leverages 140 years of experience to showcase modern product concepts; the Lite Tec segment features modern and minimalist frames highlighting technical performance, reduced use of materials, lightness and individualisation; and the Essentials features versatile and timeless styles, manufactured with forward-looking technologies.
