Bacardi has partnered with Dubai Duty Free in a limited-edition Grey Goose original vodka, as the spirits brand celebrates its fourth year sponsoring the Dubai Duty Free Tennis Championships.
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| Grey Goose at Dubai Duty Free |
The event, which ran from February 14 to 26, 2022, was a multi-media brand-building opportunity for Grey Goose, both at the tournament itself as well as creating an opportunity to engage shoppers in Dubai Duty Free airport stores.
Sijesh Janardhan, Regional Manager, Middle East and Africa at Bacardi Global Travel Retail, said. “We are thrilled to reinforce our long relationship with Dubai Duty Free by continuing the Grey Goose sponsorship of the Dubai Duty Free Tennis Championships. We have a long-standing relationship with Dubai Duty Free and, like them, we share a passion for tennis. Bacardi is in the business of helping people celebrate the moments that matter with our portfolio of premium drinks brands – including Grey Goose vodka – and this sponsorship is a perfect fit.”
Colm McLoughlin, Executive Vice President and CEO of Dubai Duty Free, added: “We are delighted to have Grey Goose as an official partner of the Dubai Duty Free Tennis Championships for a fourth year. We are happy that we have sponsors reconfirm their support, and many of our sponsors have been with the tournament for over 20 years.”
Throughout the tournament Grey Goose vodka benefited from increased visibility at Dubai Duty Free stores in addition to playing a feature role in the cocktails served at the VIP bar at the stadium.
The limited-edition Grey Goose original vodka (43%abv) is available exclusively at Dubai Duty Free airport stores, retailing at $52.50 for a 75cl bottle.
