Wednesday, 9 March 2022

MCM calls on XOUXOU for hands-free phone accessory

MCM has partnered with Berlin-based XOUXOU on a limited-edition mobile phone case and matching lanyard, combining modern technology with the hands-free heritage of both brands.

Known for its smartphone necklaces, XOUXOU aims to transform a mobile device into an ultra-modern pendant through an adjustable logo-woven webbing strap.

Insecthaus features in MCM's campaign visuals
 

Freedom of movement underlines the hands-free case, which can be worn securely around the neck or across the body.

MCM’s Visetos monogram is embossed on these limited-edition cases for the iPhone 13/13 Pro and iPhone 13 Pro Max. The lanyard hardware is rendered in 18ct gold and premium stainless steel for an elevated, luxury finish.

They are available in the German luxury brand’s signature Cognac colour or black.

Digital creator Adrian Kozakiewicz – also known as Insecthaus – features in the campaign visuals, along with performance artist Lucia Leonce.

Performance artist Lucia Leonce

“XOUXOU captures the energy and dynamism of Berlin by merging innovation with culture and community,” said Dirk Schönberger, MCM's Global Creative Officer.

“Together we’ve fused tech and luxury for life on the move,” added Yara Jentzsch Dib, XOUXOU’s founder.