Ultra-premium tequila brand Patrón has teamed up with BlockBar, the world’s first direct-to-consumer NFT marketplace for wine and spirits, to launch its first NFT, unlocking a bottle of limited-edition Patrón Chairman’s Reserve. It is also the first tequila brand on the BlockBar.com platform.
This one-of-a-kind, exclusive aged blend has, until now, never been released to the public, and purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve.
A complex yet delicate tequila, made of 100% Extra Añejo, this release is described as “the ultimate form of luxury, and is so rare that it will never be replicated again”. Only 150 individually numbered bottles of this tequila will be available exclusively on BlockBar.com.
The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered by the Patrón familia, and packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels that allow light to illuminate the liquid inside.
The outer packaging is made of dark, polished hardwood, hammered metal and luxurious engraving and inlays. The artwork is inspired by the brand’s birthplace in Atotonilco el Alto, Mexico with imagery evoking the Jalisco highlands, the Patrón Hacienda and agave fields.
Kathy Parker, President and Global Chief Marketing Officer for Patrón, said: “We’re thrilled to be working with BlockBar as the first tequila brand on the platform and for Patrón Tequila’s first-ever foray into the NFT market with the launch of Patrón Chairman’s Reserve. As one of the few brands that still makes tequila by hand, it’s exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors.”
The NFT with BlockBar.com is said to bridge the physical and digital marketplace, whether it is acquired for personal enjoyment, investment purposes or securing a rare and unique item for tequila connoisseurs and NFT collectors. The cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, trade its NFT version within the BlockBar.com marketplace, keep it in their virtual bar, or gift it through BlockBar’s new gifting offering on BlockBar.com.
Dov Falic, co-founder and CEO of BlockBar, said: “We’re excited to be a part of this innovative milestone for both Patrón Tequila launching its first NFT, and BlockBar teaming up with Patrón – the number one ultra-premium tequila – as the first tequila brand on our platform.”
The NFT is priced at 1.5 ETH (about $4,500) and may be purchased from BlockBar with Ethereum (ETH) or by credit card.
