MCM has teamed up with chart-topping rapper and creative force Iann Dior for its playful Spring/Summer 2022 campaign.
Dior’s song “Let You” plays over a colourful utopian landscape showing off the German luxury brand’s all-new cubic monogram. “It’s a whole world of creativity and inspiration,” said MCM of the campaign, photographed by Reto Schmid and styled by Haley Wollens.
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| Iann Dior stars in the MCM SS22 campaign |
Dior sports the upbeat pastel colours of the Intarsia Knit Cardigan in the campaign, which was also shot in virtual form, with videography by Torso. A finely-crafted mix of knitting techniques, it is cheerfully combined with the Visetos print München Tote, and the look is completed by the petite Millie Crossbody bag.
“I’m really excited to finally collaborate with MCM on their new Spring/Summer 22 launch since I’ve been a fan of the brand for as long as I can remember,” Iann Dior said in a statement. “It’s incredible to not only be the face of the campaign but also to have the chance to lend my sound.”
International models Pasha Harulia and Dongyeo are also featured in the campaign, roaming through digital oases and pastel city streets. Pasha Harulia wears a Cubic Monogram dress with a sophisticated Mode Mena Crossbody bag, while Dongyeo carries a Mode Mena Phone Case crafted from Spanish nappa leather and 24ct gold-plated hardware, a bucket hat in Denim Jacquard, playfully embellished with the MCM Cubic Monogram.
