German luxury brand MCM is celebrating Chinese New Year with a playful take on the tiger zodiac animal.
MCM’s signature Bavarian diamonds make up the eyes of the ambitious animal, representing bright optimism for the year ahead.
The exclusive collection includes the Small Klassik Crossbody bag, the Mini Toni Shopper, a Mini Card Case, and a T-shirt in organic cotton. The organic cotton construction is certified by Control Union, ensuring the yarn is farmed without the use of chemicals in an effort to protect the environment.
To kick off the Lunar New Year, MCM’s brand ambassador, the Chinese rapper Lil Ghost (Wang Linkai), is seen in a video clip on the brand’s Weibo social media site playing with a cartoon tiger and sporting the Klassik crossbody bag.
