German luxury brand MCM has opened its largest store in Europe facing one of
Frankfurt’s most historically renowned buildings, the Old Opera. The newly
opened boutique, dubbed the MCM Opera Store, aims to be an architectural
landmark for culture, art and style.
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| Abover and below: The exterior of MCM's new Frankfurt flagship |
The 340sq m space is located directly on the junction of
luxury fashion streets Goethestrasse and Fressgass in Frankfurt's central business
district. The historic Old Opera was erected during the
Wilhelminian era, serving as a pillar for heritage, excellence and prestige.
Attracting millions of visitors, the concert hall hosts around 300
performances, recitals and events each year.
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| Above and below: Bespoke tables are used to display handbags and accessories |
Designed with an exclusive cornerstone motif, the MCM
boutique features glass curvatures that cascade around the facade. The store
provides panoramas of blanched fixtures and polished graphite interiors,
inspired by avant-garde aesthetics contrasted with minimalist facades.
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| The store has concrete walls and polished graphite interiors |
The split-level Opera Store also presents murals of
back-lit wooden panels against concrete-laden walls, offering sweeping views of
its collections on display. Designed with gilded hues, marbleised tones and
luxurious iron fittings, the austere interior serves as a luxurious canvas to
highlight the brand’s latest lines.
The store has separate zones for women’s and men’s items,
plus a VIP area with a spectacular panorama of the Old Opera.
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| The VIP area offers panoramic views of the Old Opera |
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| Customers can relax in the bar area |
