Davidoff of Geneva is to open its biggest ever flagship
store in late 2015, located in the MetWest International Retail Village in the US city of Tampa, Florida. The
5,000sq ft space will be the company’s first licensed flagship outside Las Vegas.
Davidoff of Geneva USA will open the new location in partnership with Jeff and Tanya Borysiewicz, the owners of Orlando-based Corona Cigar
Company. To create a destination in the city, the completely humidified store will be filled with premium retail space, lounges both indoor and out, private lockers, as well as an elegant full-service bar serving premium alcoholic beverages.
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| The proposed exterior of Davidoff's new Tampa store |
A premium retail experience
Jim Young, president of Davidoff of Geneva North America,
said: “We are delighted to open a new ‘Davidoff of Geneva - since 1911’ store
in our home market. We are particularly excited to do this in partnership with
Jeff and Tanya who have been outstanding Davidoff partners for quite some time.
They know how to provide consumers with a premium retail experience, they know
our entire product portfolio, and they know our company.”
Jeff Borysiewicz, president of Corona Cigar Company, said: “We're
thrilled to expand our retail operations and to serve cigar enthusiasts in the
Cigar City of Tampa. We look forward to creating the ultimate cigar experience
in a community with such a long history of cigar manufacturing and rich cigar
culture. It's an honour to be partnering with Oettinger Davidoff, the global
leader in premium cigars and luxury cigar stores, and it is exciting to be
building upon the legacy that Zino Davidoff started over 100 years ago.”
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| Inside the planned Tampa flagship store |
Davidoff to build new
factory
In other news, Oettinger Davidoff has purchased land to
build a new cigar factory in Danlí, Honduras, as the growth of its Camacho and
other Honduran brands has outgrown the capacity of the current factory, which
will be divested. The company has also acquired tobacco farmland in Nicaragua's
Condega region as well as in the Jamastrán valley of Honduras.
Hans-Kristian Hoejsgaard, CEO and board member of Oettinger
Davidoff, said: "Our acquisition of over 150 hectares of land in Condega,
Nicaragua, and in Jamastrán, Honduras, represents a further strengthening of
our crop-to-shop philosophy, which is an anchor of our global strategy. I am
equally delighted that a splendid new Camacho (Agroindustrias Laepe) factory
designed by Honduran architect Gonzalo Núñez Díaz, and including expansive
visitor accommodation, will underpin the growth trajectory of the Camacho,
Room101 and Baccarat brands."
Javier Plantada, senior vice president global production of
Oettinger Davidoff, added: "I am particularly delighted about the quality
of the farmland we have been able to acquire, which not only will provide us
with top-notch tobacco quality, but also will allow us to pursue our innovation
agenda and experiment with new and existing seeds.”
The plot of land for the new factory in Danlí covers almost
450,000sq ft of land. The factory will, in phase 1, cover more than 185,000sq ft
and reflects the 60% growth in production output the company has experienced in
the last three years.
