Diageo has partnered with renowned paper artist Jeff
Nishinaka to release a series of limited-edition Johnnie Walker Blue Label
Scotch whisky travel exclusives for 2015 featuring handcrafted designs of famous cityscapes. Each bottle in the Johnnie Walker Blue
Label Cities Collection is engraved with a Nishinaka handcrafted design,
bringing to life the cityscapes of some of the world’s most iconic travel
destinations. The first edition celebrates the character and culture of Dubai.
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| Johnnie Walker Blue Label Cities Collection - Dubai Edition |
The paper artist’s handcrafted sculpture was inspired by
the distinctive character of the city and seeks to mirror the craftsmanship of
Johnnie Walker Blue Label. His art is brought to life on each bottle as a
celebration of the art of the whisky’s master blender, whose skills have been
passed down through 190 years of blending heritage.
Only 1,500 bottles of the Dubai edition have been
produced, with each bottle individually numbered. It will be available from
February 2015 exclusively in travel retail at a recommended price of $258 (or
local equivalent) for a one-litre bottle.
Peter Fairbrother, global marketing director of Diageo
Global Travel and Middle East, said:
“With the increase in international travel, the world has
become a much smaller place and we get many more opportunities to visit
beautiful cities, rich with character and experiences. With this exclusive
limited edition range we wanted to capture the essence of some of these great
cities, creating a unique, premium gift or collector’s item that would be a
memento of a special destination.”
The new Cities Collection follows the success of Diageo’s 2013
Johnnie Walker Blue Label Skyline Collection.
