Italian luxury sportswear brand Paul & Shark has
celebrated the grand opening of its first Milan showroom. The brand timed the
official opening of its new space on Via Ciovassino in Brera to coincide with
the beginning of Milan Men's Fashion Week in January. Guests got an opportunity to admire both the 1,000sq m of
display space and Paul & Shark’s Fall/Winter 15/16 clothing and accessory
collections, with staging inspired by the maritime world.
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| Paul & Shark installed an 8m high waterfall in its Milan showroom for the opening party |
An 8m high installation with waterfall LED lighting,
exciting videos and photos from the brand’s new advertising campaign created an
“exhilarating” atmosphere for the brand’s guests, the company said. In
attendance were personalities from the Italian and international fashion and
publishing worlds, as well as celebrities and socialites.
The opening of Paul & Shark’s Milanese showroom is part of the brand’s new strategy to strengthen its
position in the luxury fashion segment as well as its commercial structure.
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| Guests admired the Fall/Winter 15/16 clothing on display |
Paul & Shark, which is produced and distributed by
Dama S.p.A, was founded in 1975 by entrepreneurs who have been operating in the
textiles sector since 1921. The brand is recognised worldwide for its shark
logo and offers collections for men, women and children, in addition to capsule
collections inspired by the sailing and adventure worlds.
Available in 73 countries with more than 250 mono-brand points
of sale, Paul & Shark is present in the world's most exclusive shopping
districts, including Via Montenapoleone in Milan, Faubourg St-Honoré in Paris,
Madison Avenue in New York, Rodeo Drive in Beverly Hills, Nanjing Road in
Shanghai and Canton Road in Hong Kong.
