French liquor group Pernod Ricard has unveiled details of its holiday promotion
for The Chivas Brothers’ Blend, the brand’s only travel-retail exclusive. Until
the end of January 2015, The Chivas Brothers’ Blend promotion ran at nine
airports across the Pacific region with the two largest promotions in Sydney
airport.
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| The Chivas Brothers' Blend bar at Sydney airport |
A dedicated branded bar was created in Sydney which invited
passengers to try the travel-retail exclusive alongside other favourites of the
Chivas Regal range. Consumers discovered the heritage and story of the brand,
highlighting the century-old tradition of blending, collaboration and
friendship that was started by James and John Chivas. They also experienced the
versatility of the expression by trying The Chivas Brothers’ Blend neat and in
cocktails, including The Brothers' Blend Fizz, a tall long drink which combines
the sweetness of honey with the sharpness of lemon.
Katie Gee, senior brand manager at Pernod Ricard Pacific
Travel Retail, said the promotion focused on the expression’s heritage and
versatility while “immersing travellers in the legacy of the brand”.
The Chivas Brothers’ Blend campaign was also supported by promotions available across the rest of the Chivas Regal portfolio. This included promotional activity for the Pacific-exclusive Chivas Aged Triple Pack, which was launched earlier this year, and contains a one-litre bottle of The Chivas Brothers’ Blend, a 700ml bottle of Chivas Regal 12yo and 500ml bottle of Chivas Regal 18yo.
The Chivas Brothers’ Blend campaign was also supported by promotions available across the rest of the Chivas Regal portfolio. This included promotional activity for the Pacific-exclusive Chivas Aged Triple Pack, which was launched earlier this year, and contains a one-litre bottle of The Chivas Brothers’ Blend, a 700ml bottle of Chivas Regal 12yo and 500ml bottle of Chivas Regal 18yo.
