Wednesday, 7 January 2015

Aberfeldy hails golden success

Bacardi has hailed the launch of Aberfeldy Gold of Pitilie 28yo – a rare limited edition of eight bottles, exclusively for sale at the DFS Group-curated fourth annual Masters of Wines and Spirits presentation. At the event in Singapore on November 8, the limited edition sold out within three hours.

Aberfeldy Gold of Pitilie

Crafted by Master Blender Stephanie Macleod, Aberfeldy Gold of Pitilie is a 28yo single Highland malt whisky and its Singapore release at $4,000 per bottle is the oldest and rarest commercial bottling in the distillery’s 116-year history.

The eight-bottle edition was drawn from a single hand-selected 1985 vintage cask and bottled by hand directly from the cask at the distillery. No more of that 1985 cask will ever be released, guaranteeing the edition’s rarity, Bacardi said.

The name of this exclusive edition is taken from the distillery’s water source, the Pitilie Burn, a stream renowned for its deposits of Scottish gold, which is a crowning feature of the bottle’s bold presentation and an essential element of its status as a rare and collectible whisky.



The bottle is intricately decorated in 22ct gold, crafted using traditional lost-wax casting, while the stopper features delicate flakes of rare Scottish gold that were panned by hand. Representing the natural flora found around the Pitilie Burn, individual fretwork metal elements were then hand assembled around a centrepiece of the distillery icon and with the age ‘28’ neatly hidden within the filigree attached to the bottle.

The collar repeats the decorative elements and is embossed with the words “THE GOLD OF PITILIE” inside the filigree. On the back of the bottle is a plaque with 24ct gold plating detailing all the essential elements that combine to create the rarity of the whisky. Each numbered bottle has a certificate of authenticity signed by the Master Blender and is presented in a luxurious high-gloss black lacquered presentation case. Each presentation case requires 12 weeks of crafting.

Irving Holmes Wong, Bacardi Global Travel Retail regional director Asia Pacific & MEA, enthused: “This is Bacardi’s first experience with the prestigious DFS Masters of Wine and Spirits and we wanted to create something really special to celebrate our partnership with DFS for their most discerning customers.

“Credible and memorable offerings of aged malts are increasingly rare and are highly sought after by connoisseurs and collectors, as witnessed by the speed of this sell-out success. The golden aura around this truly exquisite presentation highlights the ability of the Aberfeldy brand to support travel retail’s imperative to deliver stunning surprises to even the most discerning and experienced luxury consumer and to absolutely wow them when they travel. For Bacardi that’s a key aspect of our strategy to continually drive innovation and deliver a strong call to action in the whisky category.”