Chinese tourist numbers are forecast to rise this year – a very
appropriate prediction, as the Year of the Horse is said to be an excellent year for travel.
As the Chinese New Year festivities loom, German luxury
goods house MCM has created a series of theatrical store displays under the
Golden Pegasus theme.
A special highlight is the brand’s display in the new Galeries
Lafayette department store in Beijing, which features a wonderfully
eye-catching gilded merry-go-round. The stunning installation showcases MCM's Funky Zebra handbag collection.
Check out the pictures here:
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| MCM's Golden Pegasus merry-go-round at Galeries Lafayette, Beijing |
And elsewhere in the world:
GERMANY
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| MCM store windows across Germany mark Chinese New Year |
SOUTH KOREA
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| MCM's origami-inspired Year of the Horse displays in Seoul |
