Metaxa targets a new generation

In an exciting development, Rémy Cointreau-owned Greek amber spirit brand Metaxa has entered the fast-growing ready-to-drink (RTD) category.

Two new canned cocktails are inspired by Greece: Peach Spritz and Ginger & Lime Long Drink.

This significant milestone seeks to reimagine the Metaxa experience for a new generation of consumers.

Metaxa's new RTD cocktail duo

The global RTD market is projected to surpass $50 billion by 2030, with the 23-25-year-old age group driving much of this growth. Metaxa’s RTD offer targets urban, socially active consumers in pursuit of authentic taste.

Each 250ml can combines Metaxa’s signature blend of aromatic Muscat wines, aged wine distillates and Mediterranean botanicals with natural fruit flavours, offering a fresh, lower-alcohol alternative for on-the-go enjoyment.

The 250ml cans echo the brand's popular classic cocktails, and are crafted for easy accessibility, with a playful, modern aesthetic that captures the vibrant spirit of Greece. Both cocktails contain 5%abv, catering to the growing demand for lower alcohol options.

Metaxa RTD is available in Greek duty free shops at airports in Athens, Rhodes, Chania and Heraklion.

“This RTD launch marks a pivotal moment for Metaxa, as we further evolve the brand to connect with a new, younger generation of consumers who value convenience, authenticity and bold flavour experiences,” enthused Rémy Cointreau Marketing Director Global Travel Retail Alice Hoffmann.

New limited-edition products

Metaxa 12 Stars Zeus Limited Edition is a new product targeted at younger legal-drinking age travellers. It features the same distinctive taste as the classic Metaxa 12 Stars, presented in a striking new contemporary bottle design. The concept references the Greek god of sky and thunder, and is positioned as the ideal choice to “light up the night partying”, the company said.

Metaxa 7 Stars Greek Riviera Limited Edition

Metaxa 7 Stars Greek Riviera Limited Edition is a new travel retail exclusive created for travellers who are seeking gifts and souvenirs that incorporate a taste of their summer holiday. This limited edition is available in selected airport doors including Greece, Germany, Romania, the Czech Republic, Hungary, Bulgaria, Finland, Latvia, Australia and the UAE.

In-store tastings led by brand ambassadors, price promotions and gwps are planned for airports in Athens, Thessaloniki, Heraklion and Rhodes from August through October. 

In August, to enhance visibility and encourage conversion, the new products are being supported by an integrated campaign in partnership with Avolta. Targeted promotions include free entrance for Club Avolta members to Liknon, the home of Metaxa, located on the island of Samos, and a lucky draw to win a Dinner in the Sky dining experience in Athens.

In addition, travellers who spend over €30 on Metaxa in selected airport stores are eligible to receive a free cocktail at participating bars in the Greek domestic market.

“These new editions enhance our portfolio by catering to a broader range of travelling consumer preferences,” said Hoffmann. “This summer plan is designed to immerse travellers in the world of Metaxa at every step of their journey, and strengthen brand loyalty by influencing purchasing behaviour, both in travel retail and beyond."

TFWA welcomes top brands to Cannes fair

Tax Free World Association (TFWA) is welcoming leading brands such as Hermès, Giorgio Armani, Coach, Zegna, Bally and Ralph Lauren to the 2025 TFWA World Exhibition & Conference.

This year’s fair takes place from 28 September to 2 October 2025 at the Palais des Festivals in Cannes.

Familiar names in luggage and leather goods such as Bally, Bric’s, Tumi, Samsonite and Delsey have also confirmed their participation in this year’s edition.

Powerhouses including Lacoste, Longchamp, Paul & Shark and Victorinox will have a bigger presence this year, while making a welcome return will be Furla, Napapijri and Coach, joining regular exhibitors Lancel, Coccinelle and Le Tanneur. A strong presence is also expected from leading eyewear groups including EssilorLuxottica, Safilo, Thélios, Marcolin and De Rigo.

The 2025 edition will also see a significant upswing in the number of brands showing at the Harbour Village with 30 official boats confirmed, up from 19 last year. For the first time, the Harbour Village will be fully integrated within the exhibition.

Top travel retailers including Avolta, Lagardère, Gebr Heinemann, 3Sixty, Dubai Duty Free and Qatar Duty Free have confirmed large delegations, while major international airports, airlines and cruise operators will also be attending.

Delegates will hear from high-calibre speakers during the TFWA Conference on Monday, 29 September. Two workshops, World in Flux: Travel Retail Amid Today’s Geopolitical Realities and Next Horizon: Charting the Future of Travel Retail, will take place on Tuesday and Wednesday.

Innovation on show

The new Innovation Square will host the two workshops in addition to private evening events. TFWA’s ONE2ONE meeting service will provide opportunities for exhibiting brands, key buyers, airports and trade agents to focus on business. The exhibition halls will be open from Monday afternoon through to Thursday.

Registration remains open until the first week of September.

TFWA President Philippe Margueritte said: “It’s gratifying to see that so many of global travel retail’s most prestigious brands are planning to join us once again in Cannes for what is undoubtedly one of the most important events in our calendar. We look forward to welcoming these high-profile established names plus new game-changing tastemaker brands to TFWA World Exhibition & Conference in September."

MCM plays with the nostalgia trend

As fashion embraces the nostalgia trend, MCM has released two new collaborations exclusively available in Asia.

The first collab is with the popular Thai character Butter Bear. The sweet link-up made its debut in the German luxury brand’s Bangkok pop-up store, bringing playful styles to the heart of the city.

MCM x Butter Bear in Bangkok - Instagram (@mcmworldwide)

Visitors got the chance to shop the exclusive pieces – and meet the icon herself.

The collection is only available in Thailand.

MCM x Crayon Shinchan - Instagram (@mcmworldwide)

MCM x Crayon Shinchan

Meanwhile, over in Japan, a new collaboration with Crayon Shinchan, a Japanese manga and anime series by Yoshito Usui, reimagines MCM’s Visetos monogram with a playful anime twist.

Six exclusive pieces are available, released only in Japan.

MCM continues its style odyssey for Fall

MCM has launched the next chapter of its "From Münich to Mars" journey with a collection for Fall/Winter 2025 crafted for “cyber-galactic nomads on the move”.

Blending retro-futurism with utility, it fuses bold silhouettes, fresh materials and forward-thinking colour with MCM’s signature design language.

“Rooted in craftsmanship and driven by a vision of freedom and motion, it reimagines identity – on Earth or beyond,” the German luxury brand said.

MCM Fall/Winter 2025 collection

The first drop in the collection transforms MCM’s classic Visetos through a futuristic lens, introducing vibrant Blue Visetos and tactile Blue Denim Visetos – colours inspired by the energy of the deep sea and outer space.

Featured across weekenders, multi-backpacks and more, Blue Denim adds rich texture while Blue Visetos brings a bold, electric edge. Together, they seek to strike a balance between utility and statement, creating a modern monochrome look rooted in the MCM aesthetic.

The Cyber-Galactic Nomads campaign, directed by Katharina Korbjuhn and shot by Yis Kid, presents a futuristic vision where style intersects with technology, architecture and AI.

“Blurring the line between real and rendered, it explores how identity, motion and self-expression evolve in an increasingly technological world where individuality is the ultimate statement,” MCM said.

Rémy Cointreau pours fun into cocktail culture

Rémy Cointreau has unveiled its new Cointreau Cocktail Cities Limited Edition Collection – a travel retail-exclusive series that celebrates six iconic cocktails and destinations: Singapore, Melbourne, Sydney, Dubai, Paris and London.

Since its creation in 1885, Cointreau L’Unique Liqueur has been a staple in cocktail culture worldwide, renowned for its vibrant orange flavour. The Cointreau Cocktail Cities Limited Edition Collection offers travellers a chance to discover the art of mixology. 

The collection is available only in selected airports, across the six featured destinations, in partnership with key retailers. These are Sydney (Gebr Heinemann); Melbourne and Singapore (Lotte Duty Free); Paris (Lagardère); Gatwick North and London Heathrow (Avolta); and Dubai (Dubai Duty Free).

Each bottle in the collection is etched with a fun, emblematic feature of the city it represents, intertwined with the signature Cointreau orange. The city-specific designs also showcase a classic paired cocktail: the Sidecar for London; Margarita for Sydney and Melbourne; Singapore Sling for Singapore; Mimosa for Paris; and Cosmopolitan for Dubai.

The Cointreau Cocktail Cities Limited Edition Collection at Sydney Airport

The first high-profile activation took place at Sydney Airport from 8 May to 30 June. The pop-up site featured colourful, eye-catching visuals designed to drive footfall.

Orange merchandising highlighted signature Australian design cues and landmarks, such as surfboards, cute koalas and the Sydney Harbour Bridge, to enhance a sense of place. This space was complemented by attention-grabbing placements around the airport, including retailer screens.

A central tasting bar invited consumers to enjoy a mixed Cointreau cocktail. Gamification, in the form of a digital Marble Run game, introduced a playful element while offering up cocktail suggestions, alongside fun facts about the Cointreau brand and the stories behind each featured cocktail. A travel tote bag gwp could be customised on-site with localised iron-on graphic stickers.

A collectible opportunity

Finally, in partnership with the Mexican chain Hecho en Mexico, which has 20 venues across Sydney and Melbourne, Cointreau offered a bounce-back promotion, highlighted via floor decals and bottle neck hangers. Travellers who purchased a Cointreau Cocktail Cities Sydney Edition were eligible to receive a complimentary Margarita at Hecho en Mexico’s downtown Sydney bar.

“As cocktail culture continues to diversify and thrive worldwide, we are excited to offer travelling consumers another exceptional collectible opportunity, and unlock new opportunities within the liqueur category,” said Rémy Cointreau Marketing Director Global Travel Retail Alice Hoffmann. “By creating fun, engaging experiences that centre a sense of place, we are once again enriching the travel journey and connecting consumers more deeply with the world of premium spirits."

MCM offers a fresh take on heritage

German luxury brand MCM has introduced the MCM x KASINA collaboration online and in-store following its debut in Seoul earlier this year.

MCM x KASINA collaboration

Featuring shirts, shorts, hats and more, MCM x KASINA blends a workwear staple – Paisley bandana patterns on cotton Oxford fabric – with MCM's Visetos monogram and classic Cognac colourway.

To match the collection, the brand has introduced the MCM x Bandana Collection – a line of bandana motif bags, upcycled from existing materials for a distinctive style.

MCM x Bandana Collection upcycled backpack

In separate MCM brand news, a new backpack has hit the shelves. The small Aren Drawstring Backpack is now available in a wider range of Visetos colourways. Featuring a secure drawstring closure and multiple front pockets, the decorative chain allows this bag to also be worn on the shoulder.

Lanson serves up a sparkling celebration

As the official Champagne supplier of the Wimbledon tennis championship, Lanson partnered with Avolta this Summer to launch exclusive airport activations.

Travellers at key UK airports discovered the limited-edition Wimbledon Pouch Editions of Lanson’s signature cuvées – Le Black Création and Le Rosé Création – blending French elegance with British sporting tradition. The Wimbledon-branded pouches ensured the Champagne stayed cool.

Lanson's Wimbledon-branded Champagne pouch

The campaign, which began on 30 May and ran through June, made a splash at major UK airports, including London airports Heathrow (T2 and T5), Gatwick, Stansted and City, as well as at the Shuttle train terminal in Folkestone.

Exclusive sales and HPPs were rolled out in collaboration with Avolta, with sleek digital bars installed at Heathrow T2 and T5 offering an immersive brand experience.

Avolta sold out of the Wimbledon pouches after just one week. This marks the first time Champagne Lanson has made these limited-edition pouches available to Avolta, a move that underscores the growing demand for premium Champagne experiences beyond traditional retail channels.

The Wimbledon Pouch Editions featured Lanson Le Black Création Champagne 75cl and Lanson Le Rosé Création Champagne 75cl.

"We are thrilled with the response to our Wimbledon activations and the success of our partnership with Avolta,” said Marian Geoffroy, Champagne Lanson’s Head of Travel Retail. “Bringing the spirit of Wimbledon to travellers through these stylish limited editions and high-profile airport activations is a perfect celebration of Summer, Champagne and sport."

MCM x RAWROW capsule is ready for take-off

German luxury brand MCM has unveiled a new collaboration with Seoul-based brand RAWROW, featuring two durable and technologically innovative suitcases.

MCM x RAWROW limited-edition luggage

Finished in Mars Gold, an exclusive colourway inspired by MCM’s signature Cognac Visetos, the luggage continues MCM’s futuristic From Munich to Mars campaign.

This limited-edition capsule merges MCM codes with RAWROW’s utilitarian edge.

Available in cabin and check-in sizes, the two aluminium trolleys feature RAWROW’s signature TT Handle, designed to hold other bags. The 360° wheels aim to provide a “silent, smooth, stealthy” roll.

The larger model goes even further with a scale integrated into the handles to check your luggage weight. Both sizes conceal thoughtful touches like a hidden passport pocket, TSA-approved lock and Visetos-covered handle.

Sustainably built using recycled materials, the collection seeks to redefine travel essentials through a futuristic lens. The monochromatic design, black detailing and MCM monogram lining bring understated boldness to every itinerary, MCM said.

Monkey Shoulder keeps on trucking in Mumbai

Monkey Shoulder, the disruptive whisky brand from William Grant & Sons, has debuted its Monkey Mixer Truck at Chhatrapati Shivaji Maharaj International Airport in Mumbai.

Launched in the departures area on 26 May 2025 for a three-month period, the showstopping pop-up was developed in collaboration with Ospree Duty Free.

Monkey Shoulder's Monkey Mixer Truck at Mumbai Airport

The truck, with its barrel evoking a giant cocktail shaker on wheels, doubles as a DJ platform, complete with a dynamic onboard sound system. Alongside the striking truck installation, Monkey Shoulder brand ambassadors invite visitors to discover why Monkey Shoulder is the perfect spirit for mixing.

Bringing together technology and mixology, an interactive digital cocktail recipe selector helps travellers to explore new drinks to try at home. Meanwhile, a 3D brand video plays on a giant curved screen. As a memorable takeaway, shoppers who purchase two bottles receive a set of six Monkey Shoulder vinyl coasters.

To celebrate the launch, Ospree Duty Free and Monkey Shoulder partnered to create a one-of-a-kind takeover event, featuring a live DJ spinning a Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded caps and coasters. Those who purchased a twin pack were treated to a ride to their gate in branded Monkey Shoulder golf carts.

“This is the first time we’re bringing the Monkey Shoulder Mixer Truck to an airport, and it perfectly showcases our commitment to delivering outstanding experiences that drive footfall and shopper engagement,” enthused Rufus Parkinson, Regional Managing Director – Global Travel Retail at William Grant & Sons.

“This milestone was made possible through our trusted collaboration with Ospree Duty Free, and we’re thrilled to bring this unique activation to Mumbai.”

An Ospree Duty Free spokesperson said: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ set-up, the larger-than-life truck and the whole vibe creates a fun, experiential moment for travellers. At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage and take back a unique memory, and this one checks all the boxes."

Rémy Martin partners with Anish Kapoor on decanter mirroring infinite possibilities

Rémy Martin has unveiled a collaboration with internationally renowned contemporary artist Anish Kapoor: a limited-edition Rémy Martin XO Cognac decanter and an exclusive artwork.

Both were showcased at the Institute of Contemporary Arts, London, at an event in May attended by Kapoor and Rémy Martin CEO Jean-Philippe Hecquet.

Rémy Martin XO x Anish Kapoor Limited Edition

The new decanter and artwork represent a distinctive visionary and sensorial exploration of colour, form and space, reflecting Kapoor's signature style.

The proposition of an artistic collaboration around the Rémy Martin XO decanter immediately struck a personal chord with Kapoor. “There was a sense from the beginning of this project with Rémy Martin that it refers to my history. My father used to drink it when I was a boy in India, and I carried that with me.”

“Rémy Martin XO perfectly embodies the heritage and savoir-faire of the maison,” noted Hecquet. “It is the ultimate expression of our terroir, offering an exceptionally smooth, full-bodied blend of eaux-de-vie from Grande and Petite Champagne that gradually releases a wealth of harmonious aromas. Its opulent radiance paired with the timeless design of its magnificent decanter has inspired Anish Kapoor, whose creation now becomes a part of our brand’s enduring legacy.”

The travel retail roll-out is being supported by a series of high-profile, immersive activations that invite travellers to embark on a sensory journey into the universe of Rémy Martin XO, reimagined through the creativity of one of the world’s greatest living sculptors.

The activations began in May at West Kowloon High Speed Rail Link station, in partnership with Avolta, and in Hong Kong International Airport, in collaboration with China Duty Free Group. Further activations follow this summer, in London Heathrow, Abu Dhabi Zayed International and Paris Charles de Gaulle, among other locations.

The activation site at West Kowloon High Speed Rail Link station

Reflecting Kapoor’s artwork – and the new decanter design – the activations feature a three-step Mirroring Infinite Possibilities theme. Through digital gamification, the Reflecting Memories activity invites shoppers to draw on memories associated with Rémy Martin, resulting in a cocktail recipe that is tailored to their recollections.

The Interlocking Lights and Colours glorifier encourages travellers to observe the different shades of Rémy Martin XO eaux-de-vie as it interacts with light from different angles. The third step, Mirroring Infinite Possibilities, provides a concave mirror experience inspired by Kapoor’s iconic concave mirror installation. The journey concludes with tastings and food pairings.

Kapoor has reimagined the Rémy Martin XO decanter as a minimalist curve with a concave centre in glowing amber tones. Featuring a new copper bottle neck and stopper, this collectible limited-edition decanter “unlocks an alternative Rémy Martin universe, like a magnetic portal to another world”, Rémy Martin said.

Kapoor's artwork for Rémy Martin sits within his body of painted mirror works. The concave surface of the vast mirror immerses viewers in its “dense yet ethereal” tones inspired by all the shades of Rémy Martin XO eaux-de-vie.

Kapoor said: “I began to think about a work that would sit alongside the Rémy Martin bottle. It has this radiant presence, it shows through. The colour is the most direct way of getting into it. I wanted to translate these reflections.”

As you move around the work, the colours change and endless rays of reflections come to light: “I had to search for this colour,” the artist explained, “because it’s a liquid and as the light changes, it changes – and the concave mirror captures its reflective qualities."

Sung-Joo Kim honoured with Knight award in Italy

Mrs Sung-Joo Kim, Chairperson of MCM Group, has been awarded the prestigious Knight of the Order of the Star of Italy at the residence of H.E. Ambassador Emilia Gatto, the Italian Ambassador to Korea.

Sung-Joo Kim is awarded the Knight of the Order of the Star of Italy

The honour recognises Mrs Kim’s outstanding contributions to strengthening cultural and economic ties between Italy and Korea, particularly through her leadership in the global fashion industry.

The ceremony, held on 5 June, was attended by distinguished guests, including diplomats, colleagues and members of her family.​

Sung-Joo Kim speaks at the World Department Store Summit VIP Dinner in Seoul

In other news, Sung-Joo Kim joined the World Department Store Summit (WDSS) VIP Dinner held at the historic Samcheonggak cultural centre in Seoul on 10 June.

The evening brought together top global retail leaders, influential executives and industry pioneers from around the world.

As Chairperson of MCM Group, Mrs Kim engaged in meaningful conversations with key partners and thought leaders shaping the future of global retail.

The event, set against the serene backdrop of Korean traditional architecture, highlighted the spirit of collaboration and innovation at the heart of WDSS 2025.

Bowmore and Aston Martin unveil 'spun gold' whisky

Bowmore Scotch whisky and Aston Martin have introduced the second, and final, release in their groundbreaking ARC Series.

The striking Bowmore ARC-54 creation unites a rare 54yo whisky from Bowmore distillery with a distinctive hand-blown decanter inspired by the cutting-edge design of the Aston Martin Valkyrie hypercar.

Distilled in November 1968, this rare whisky is the culmination of 54 years of maturation, latterly spent in a second-fill European oak sherry butt and third-fill American oak hogshead. Inspired by the Golden Ratio, the 61.8% European oak aged spirit and 38.2% American oak aged spirit are finally unified for 15 months. The liquid looks like "spun gold", according to the tasting notes.

Bowmore ARC-54

Each hand-blown decanter takes inspiration from the F1-inspired aerodynamic exterior of the Aston Martin Valkyrie hypercar, including the full-length Venturi tunnels that contribute to around 1,100 kilograms of downforce, and the natural fluid forms of the terroir of Islay in Scotland.

Inspired by the design direction and principles of an Aston Martin, Bowmore ARC-54 is sculpted with precision, creating a striking sense of flow in its lines and styling. The shape is defined by these fluid aerodynamics and showcases the shared philosophy through the diffuser-inspired glass sculpture to enhance the flowing reflections of the whisky.

As befits its ultra-exclusive positioning, only 130 decanters of Bowmore ARC-54 (44.3%abv) are available globally. Underlining the importance of the channel to the Suntory Global Spirits portfolio, an allocation of 20 has been set aside for selected key travel retail partners, starting with Dubai Duty Free in May.

The past year has marked a milestone for Bowmore in global travel retail, underpinned by the reveal of a new brand world and visual identity. This transformational style was introduced through the Bowmore Appellations Collection travel retail exclusive whisky range, which made its debut in October 2024.

A pinnacle of craftsmanship

“Bowmore ARC-54 represents a pinnacle of craftsmanship, and we are thrilled to present this extraordinary release to discerning travellers in select locations through our valued travel retail partners,” said Nandini Valio, Suntory Global Spirits Senior Marketing Director for Global Travel Retail.

“It is absolutely fitting that Bowmore ARC-54 will be highlighted in the travel retail channel, which is a vital global stage for showcasing Bowmore’s prestige portfolio. The Bowmore Appellations Collection was the first chapter in a new story of elevation and premiumisation for the brand. The unveiling of ARC-54 builds on that momentum and further extends our legacy within the world of rare and remarkable whiskies.”

Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin, enthused: “Bowmore ARC-54 continues the cutting-edge, technology-based collaboration between two exceptional brands that are steeped in heritage and tradition. It embodies the innovative thinking that we apply to Valkyrie and Valhalla, our mid-engined sports cars. A truly creative collaboration."

The Balvenie celebrates Golden moments

The newest addition to The Balvenie’s celebrated Cask Finishes Range, The Balvenie 12-Year-Old Golden Cask whisky, is taking centre stage in a series of high-profile activations for 2025 in key locations.

The campaign launched in Seoul Incheon, Hong Kong, Taipei Taoyuan, London Heathrow, Shanghai Pudong, Beijing Capital, Istanbul, Mumbai, Delhi and Dubai airports, and will be rolled out in Singapore Changi, London Gatwick, Paris Charles de Gaulle and Los Angeles airports.

The Balvenie 12-Year-Old Golden Cask activation at Singapore Changi Airport

Created to highlight the brand’s expertise, each location-tailored experience invites adult travellers to embark on an immersive sensory journey that explores The Balvenie distillery’s signature approach to crafted whisky making with a curated selection of The Balvenie’s portfolio, led by the Cask Finishes range.

A focal point of the campaign was a pop-up designed in collaboration with Lotte Duty Free, live at Singapore Changi Airport earlier this year, located in the prime T3 Departure transit area. The circular design harnessed The Balvenie’s signature honey-toned accents and iconic arches, subtly nodding to the brand heritage. Inside the pop-up, dedicated displays featured the available expressions, with a prominent wall bay position for The Balvenie 12-Year-Old Golden Cask (43%abv).

Other key elements of the experience included an immersive Cask Finishes Flavour Discovery and Tasting area, where visitors could explore how cask finishing influences whisky flavour. Through an interactive deconstruction, this sensorial section demonstrated how different casks shape the whisky’s character. The tasting area, guided by an expert brand ambassador, was enhanced by a chocolate pairing to create a new depth of flavours and textures.

The Door to Distillery touchpoint was a digital installation acting as a virtual gateway to Scotland. This immersive display transported visitors to the distillery, offering an intimate look at the brand’s makers, bringing to life the dedication, artistry and time-honoured techniques that define The Balvenie.

To complete the shopping experience, a central Art of Gifting podium allowed passengers to customise their purchases with personalised Changi-exclusive key chains and luggage tags.

“We are excited to partner with our long-term customers on this new series of activations, presenting The Balvenie’s Cask Finishes range and the newest 12yo addition to travellers globally in an interactive and personalised way,” said Gwilym Cooke, Head of Marketing Global Travel Retail at William Grant & Sons.

MCM "Makes It Miami" in SNIPES collaboration

MCM has partnered with German streetwear retailer SNIPES to create a collection inspired by the lively US city of Miami.

The MCM x SNIPES capsule collection encapsulates Miami's “dynamic energy, stemming from the magical, transformative energy of the water surrounding the city”, MCM said.

“The collection celebrates creativity, self-expression and community, bringing together two powerhouse brands with a shared passion for innovation,” it added.

DJ Khaled with the MCM x SNIPES leather backpack

Designed to "Make It Miami", this collection reinterprets MCM's heritage with the street-savvy edge of SNIPES. From vibrant colours and bold textures to glittery studs and modern fits, the pieces are described as “fresh, fun and infused with the hip-hop luxury that pervades the city's DNA”.

American DJ and record producer DJ Khaled, SNIPES' Chief Creative Officer, said: “As SNIPES' Chief Creative Officer, I'm focused on bringing iconic collabs to the people – and this one with MCM really shows up and shows out.”

Featuring apparel, leather goods and accessories, the collection includes shirts, shorts, hoodies and various bags following a neon colour palette of black, white, flamingo pink and turquoise. The most notable piece is a sleek bag made from elegant white leather in upcycled Visetos.

The collection was celebrated at a launch party in Miami on 9 May.

William Grant & Sons fuels excitement in Singapore

William Grant & Sons is returning to the TFWA Asia Pacific Exhibition with a brand-new stand design inspired by Glenfiddich’s partnership with the Aston Martin Formula One Team.

In 2024, Glenfiddich announced a long-term partnership that brings together two brands renowned for their heritage, innovation and pursuit of excellence.

Glenfiddich has partnered with the Aston Martin Formula One Team

At the TFWA Asia Pacific exhibition, which runs from May 11 to 15 in Singapore, William Grant & Sons is showcasing recent global travel retail-exclusive innovations. Throughout the show, visitors will be served cocktails featuring the recently launched The Balvenie 12 Year Old Golden Cask and Hendrick’s Sunspell, alongside Silent Pool Gin and Glenfiddich Single Malt.

With Glenfiddich and The Balvenie both experiencing strong growth over the past year, William Grant & Sons’ travel retail division has delivered robust results in Asia Pacific duty-free.

“We continue to observe a shift towards premiumisation, with travellers seeking unique experiences and exclusive whisky expressions in duty-free,” said Rufus Parkinson, Regional Managing Director Global Travel Retail.

“William Grant & Sons is well positioned to meet this growing demand with our leading malts and premium gin portfolio, strengthened by standout activation plans across key locations including the exciting launch of our Glenfiddich partnership with the Aston Martin Formula One Team.”

William Grant & Sons boosts visibility at Mumbai Airport

In other news, William Grant & Sons has launched its first permanent installation in the Arrivals terminal of Mumbai Chhatrapati Shivaji Maharaj Airport, strengthening its footprint in one of India’s busiest travel hubs.

Located in the newly renovated and expanded Arrivals store, the dedicated space brings to life the malts portfolio, comprising Glenfiddich, The Balvenie and Monkey Shoulder. This launch complements its showcase in the Departures terminal.

William Grant & Sons opens a malt whisky space with Ospree Duty Free at Mumbai Airport Arrivals

Developed in partnership with long-term collaborator Ospree Duty Free, the permanent malt area was officially inaugurated on April 6 in the presence of Rufus Parkinson, Regional Managing Director Global Travel Retail at William Grant & Sons; Damian Cooper, Regional Director Global Travel Retail at William Grant & Sons; Sheetal Kachroo, Buying Head at Ospree Duty Free; and Sumit Chatterjee, Head of Operations at Ospree Duty Free.

“This new malt-dedicated space in Arrivals is another step forward in our partnership with Ospree Duty Free and our commitment to engaging travellers throughout their airport journey,” said Parkinson. “With an established presence in Departures and now a premium, permanent showcase in Arrivals, we are well positioned to offer Indian and international shoppers a seamless and elevated experience."

Prince Albert inaugurates Top Marques show

Top Marques Monaco officially opened its doors to the public on May 8, following an inauguration by H.S.H. Prince Albert II of Monaco, who visited the 20th anniversary edition of the exclusive car show at the Grimaldi Forum.

Prince Albert started the day by unveiling several of the 13 world premieres showcased this year – a strong testament to Monaco's status as the international capital of automotive innovation and excellence.

Among the major reveals were two supercars from the Monaco-based automotive influencer and Top Marques ambassador GMK: a customised Lamborghini Aventador SV and an ultra-high-performance Porsche Taycan Turbo GT.

H.S.H. Prince Albert II of Monaco unveils the customised Lamborghini Aventador SV

Prince Albert also lifted the veil on the Monaco edition of the LM1 by Laffite Automobili – a model to which the prince personally contributed, offering his advice on interior design and the selection of exclusive colours.

The Sovereign also admired the Aston Martin Vanquish Volante, presented for the first time by BPM Exclusive, and the Lamborghini Temerario, presented by Groupe Segond Automobiles.

The 2025 edition kicked off in style on May 7 with an Opening Cocktail sponsored by zondacrypto, where over 1,500 guests discovered more than 190 vehicles on display. Guests enjoyed an elegant evening surrounded by the latest supercar models, rare classic cars and motorcycles.

And on May 8, the event’s title sponsor zondacrypto hosted a unique experience – Valtteri Bottas' Crypto Paddock. This event was free and open to the public, offering a fun, beginner-friendly talk about the world of crypto with Formula 1 driver and zondacrypto ambassador Valtteri Bottas.

Top Marques Monaco, which ran from May 8 to 11, also showcased jewellery and watches, as well as exclusive works of arts. Many pieces were available for purchase on-site.

Top Marques Monaco celebrates 20th anniversary

Top Marques Monaco, the prestigious automotive event, will celebrate its 20th anniversary next month with a display of supercars never seen before.

From May 7 to 11, at the Grimaldi Forum in Monte Carlo, this edition will feature cutting-edge supercars and classic vehicles, including a Ferrari 250 Spyder California worth €14 million.

The event will also showcase the Brabus Big Boy, a 12-metre-long rolling apartment worth €1.2 million, and a Junkers A50 Heritage – a 1920s aircraft replica. Both will be available for sale, along with most vehicles at the show.

“This year is very special for us,” said event director Emeric Garcia. “We are celebrating our 20th anniversary – 20 years of supercars in the heart of Monaco, 20 years of world premieres with over 110 launches, 20 years of innovation and new technology, and 20 years under the high patronage of H.S.H. Prince Albert II of Monaco, whom I would like to thank.

“Top Marques has become a true launching pad, and this year we will present 13 new models, including 10 world premieres and three being showcased in Monaco for the first time. What a great birthday present!”

Among the supercars making their global debut is Aston Martin’s Vanquish Volante, the iconic British brand’s latest roadster, poised to become “the fastest and most powerful in the world”. There will also be world premieres from across Continental Europe, including a fully customised luxury van, a favourite among celebrities.

In addition, social media influencer and Top Marques ambassador GMK will bring his supercars to a dedicated area. His autograph session will be held on 11 May.

Top Marques will also highlight vintage vehicles, with treasures from Boutsen Classic Cars, including the Ferrari 250 Spyder California.

To mark Top Marques’ milestone, the Collection of Cars of H.S.H. the Prince of Monaco, in partnership with the National Automobile Museum of Mulhouse, will showcase a unique exhibition highlighting Peugeot. Visitors will discover, for the first time ever, a trio of iconic models, including the Peugeot 2008 from Sébastien Loeb’s 2016 Dakar Rally and a Peugeot F1 co-piloted by Martin Brundle.

Top Marques Monaco 2025 will also showcase luxury watches and jewellery, with brands such as Bemon, C.C. Watches, Hôtel des Ventes de Monte-Carlo, Astrea, Infiniti Jewels, Sandra Bérété and Terzihan.

“I would like to especially thank our sponsors – zondacrypto, Dassault Aviation, Need for Touring, Deco Flamme and A Roca – who have made this exceptional 20th anniversary edition possible,” said Garcia.

MCM creates a pet paradise at Milan Design Week

MCM and Pet Therapy debuted a bold new collaboration at this year's Milan Design Week, unveiling pet-friendly products and an immersive installation that reimagined home design through the lens of play, companionship and creativity.

Founded within Milan design firm Atelier Biagetti and co-created with 11-year-old Altea Biagetti, Pet Therapy is a visionary design brand that transforms everyday spaces into imaginative, interactive environments.

MCM x Pet Therapy installation at Giardino delle Arti in Milan

“Their philosophy of merging function with emotion aligns seamlessly with MCM’s pioneering approach to innovation, where design transcends aesthetics to create experiences that evoke joy, nostalgia and connection. Together, this MCM x Pet Therapy collection redefines modern living into one where pets are not just welcome, but essential to the home,” said MCM.

From April 8 to 12, visitors and their pets were invited to explore the MCM x Pet Therapy installation at Giardino delle Arti in Milan, open daily from 10am to 6pm.

The space was transformed into a surreal playground where poufs shaped like cats and dogs invited interaction, and playful furniture blurred the boundaries between function and fantasy. Set against a backdrop of glowing palm tree lights and vibrant textures, the installation brought to life the idea of a "home without limits", designed for both humans and their furry companions.

The event launched with an intimate breakfast for the press, followed by a lively high tea for creatives, designers, creators and MCM friends. Guests wandered through the whimsical landscape, discovering oversized cat sculptures, soft poufs, miniature wooden houses and a pet bar. They also received complimentary treats for both themselves and their pets.

The night began with a cocktail party hosting more than 700 guests. “The atmosphere buzzed with conversation, music and a shared appreciation for design that sparks joy, connection and a sense of wonder,” enthused MCM.

A dog sits on an MCM x Pet Therapy pouf

During the installation, visitors were invited to experience daily activation events such as pet Pilates, dog training sessions, pet portraits and much more.

During Design Week, limited quantities of the exclusive poufs were available for purchase at the event and made-to-order online. All pieces in the collection were designed by Altea Biagetti with Atelier Biagetti.

Additionally, visitors could explore and shop MCM best-sellers in Cognac Visetos and the newly launched fragrance collection.

For the event, MCM also created the MCM x Pet Therapy online game, where players could virtually explore the Giardino delle Arti and win a chance to receive a special MCM prize.

William Grant & Sons cruises into the future in Miami

Independent family-owned UK distiller William Grant & Sons has showcased its brand portfolio at the F&B@Sea event, organised by Seatrade Cruise Global in Miami on April 9 and 10.

The event focused on cruise food and beverages innovation and featured major cruise industry stakeholders, coming together in a conference and exhibition format.

On an eye-catching, new-look stand, the William Grant & Sons team displayed its brand portfolio which includes Hendrick’s Gin and Monkey Shoulder Whisky, both regarded as key players in the global cruise channel.

Alongside Hendrick’s Gin Original, Hendrick’s Gin offers two distinctive expressions, Amazonia and Sunspell, both crafted under the brand's Cabinet of Curiosities, exclusive to the travel retail and cruise market.

Hendrick's Sunspell Gin

Hendrick’s Sunspell made its debut late last year, inspired by the vibrant colours of the Scottish sunset. It offers bursts of citrus layered over the Hendrick's signature cucumber and rose infusion, with a refreshing and spicy finish.

The Glenfiddich Perpetual Collection was also highlighted, along with a new release from The Balvenie and ultra-premium UK gin brand Silent Pool.

The Balvenie’s Cask Finishes Range welcomed its latest travel retail exclusive addition The Balvenie 12 Year Old Golden Cask earlier this year. The single malt undergoes 12 years of maturation in traditional ex-bourbon whisky casks, developing notes of warm, smooth honey, and is finished in rum-seasoned casks, adding bold layers of candied fruit and vanilla.

Sampling and tasting opportunities were offered on the stand, along with a selection of crafted cocktails.

The William Grant & Sons team was led by Regional Manager Global Travel Retail Holly Stevenson, who said: “This exciting F&B@Sea event is fast becoming a must for brands and other stakeholders in the cruise industry. William Grant & Sons is fortunate to have outstanding brands which are tailor-made to meet the needs of today’s cruise passengers and travelling consumers."

Bruichladdich boosted by Organic Barley 16yo whisky

Rémy Cointreau-owned Bruichladdich Distillery Company has unveiled a new global travel retail exclusive single malt whisky: Bruichladdich Organic Barley 16 Aged Years.

Following the success of last year’s Not Your Classic Whisky activation programme for The Bruichladdich Twenty One and The Classic Laddie Sherry Cask Edition, the latest expression from the progressive Islay-based distillery made its channel debut last month in Singapore Changi Airport, in partnership with Lotte Duty Free Singapore, as part of a two-month exclusive listing period.

Bruichladdich Organic Barley 16 Aged Years

The Singapore Changi debut will be followed by a roll-out to key airports, supported by an ambitious promotional programme that will also highlight the wider Bruichladdich portfolio.

Incorporating Bruichladdich’s Not Your Classic campaign concept and visuals, the Changi activation features colourful shades of bright aqua and orange – plus a life-size model of a sheep, to evoke Bruichladdich’s Islay island heritage.

A tasting bar pop-up invites travellers to sample the Bruichladdich portfolio of single malt Scotch whiskies. They include the Classic Laddie Sherry Cask Edition, 21 Aged Years, and the Micro Provenance Cask (which is exclusive to Singapore Changi Airport) as well as the brand’s signature peated range, such as Port Charlotte and Octomore.

Travellers can also play a fun, interactive Not Your Classic Jumping Game, in which they use their voices (rather than traditional arcade game controls) to direct a series of jumping sheep – and learn about the key whisky features in the process.

“We are delighted to partner with Rémy Cointreau to introduce the Bruichladdich Organic Barley 16 Aged Years as a Changi 1st exclusive,” said Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu. “This world-first launch brings travellers a whisky with true character. Bruichladdich’s focus on provenance and quality speaks to today’s discerning consumers, and we’re pleased that Lotte Duty Free Singapore is the first to offer this exceptional release.”

Fully traceable from farm to glass

The 16yo, unpeated single malt whisky is distilled using 100% organically grown malting barley in the B Corp-certified distillery. Cultivated and harvested at Mid Coul Farm, Inverness, Scotland, the barley is grown without the use of artificial fertilisers or pesticides, reducing agrochemical inputs and supporting healthy soils. 

Fully traceable from farm to glass, the Organic Barley 16 Aged Years has spent its entire maturation life on Islay. 100% bourbon cask matured, the ex-American oak adds smooth vanilla cream and subtle wood spices to the final single malt whisky, complementing the clean, cereal-forward spirit.

Beyond the malting barley alone, every aspect of Bruichladdich Organic Barley 16 Aged Years adheres to organic certification. Each step of the process is inspected and certified by the Biodynamic Association.

Bottled at 50%abv, Bruichladdich Organic Barley 16 Aged Years is described as a light and vibrant single malt whisky. A medley of tropical fruits open on the nose, with pineapple, peach and apricot jam. The ex-American oak adds to the smooth and rounded texture on the palate, with the organic barley coming to the fore with notes of malt sugar, warm straw and sweet toffee popcorn.

“I’m very proud of this exciting new addition to our travel retail exclusive portfolio,” commented Rémy Cointreau CEO Global Travel Retail Fida Bou Chabke. “Sustainably farmed, using no artificial fertilisers, agrochemicals or pesticides, Bruichladdich Organic Barley 16 Aged Years showcases the brand’s commitment to terroir and barley exploration. I’m delighted to once again be partnering with Lotte Duty Free Singapore and Singapore Changi to offer our travelling consumers the first opportunity to experience this very special release.

“Bruichladdich Organic Barley 16 Aged Years is an exceptional single malt that embodies the essence of Islay, and the distillery’s dedication to producing spirits that are pure, authentic, and respectful of the land they are born from. We know that travellers are increasingly seeking out brands that offer creativity, craftsmanship and meaningful consumption moments. This new global travel retail-exclusive expression perfectly captures Bruichladdich’s unwavering dedication to transparency, traceability and uncompromising quality."

Furry friends inspire new MCM fragrances

MCM has introduced the MCM Fragrance Collection – a whimsical array of scents inspired by the iconic animal characters of the Munich brand.

The new collection, manufactured in Italy by Inter Parfums, “delivers a unique olfactory experience, capturing the essence of you through the guise of your favourite furry companions”, the company said.

MCM Fragrance Collection - Jolly Rabbit 100ml Eau de Parfum

The fragrances were created to embody the Maverick mindset, with each scent tailored for distinct attitudes, such as bravery, boldness, mischievousness and joyfulness.

The olfactory experiences comprise the woody florals of Mighty Bear, the citrus scents of Jolly Rabbit, the bergamot notes of Charming Pup and the spicy nuttiness of the Darling Doxie dog character.

The fragrances ($150 for 100ml Eau de Parfum) come in logo-engraved glass bottles, with the corresponding ornamental figure on top.

In separate news, MCM has created a digital store in the Caliverse, a community-driven metaverse platform.

MCM Virtual Haus in the Caliverse

Unveiled at the CES 2025 show in Las Vegas, the MCM Virtual Haus immersive space lets you create and customise your own avatar, style yourself with signature MCM pieces, and get online MCM purchases delivered straight to your door.

The Caliverse is a next-generation metaverse platform based in Seoul, South Korea, combining gaming, social and shopping elements with high-quality hyper-real graphics.