Rémy Martin is celebrating the holiday season with a limited-edition gift collection celebrating the wine-growing areas at the heart of its aromatic signature: Grande Champagne and Petite Champagne, the two areas from which Cognacs Fine Champagne are produced.
Each collectible gift box is an artistic tribute to these terroirs. In travel retail, the festive editions of Rémy Martin XO and Rémy Martin VSOP were introduced in selected locations in September, ahead of the main roll-out in October.
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| The Remy Martin XO limited-edition holiday coffret |
Dubbed “more than a gift”, the Rémy Martin limited-edition holiday collection 2025 is an invitation to journey back to the birthplace of the house’s award-winning Cognacs. It offers “a pictorial voyage into the rolling vineyards of Grande Champagne and Petite Champagne where the natural surroundings – from the trees and flowers to the birds and the insects – subtly influence the unique aromatic character of the region”, the company said.
The Rémy Martin XO coffret slides open to reveal the XO decanter decorated in gold, with vibrant illustrations of flowers, fruits and leaves interwoven with insects and birds. Rémy Martin XO is the signature of Cellar Master Baptiste Loiseau who draws from hundreds of eaux-de-vie from Grande and Petite Champagne to craft a complex Cognac.
An ornate red gift box and limited-edition label for Rémy Martin VSOP completes this holiday collection in the travel retail channel. The box is decorated with illustrations in gold, silver and burgundy shades, featuring depictions of aromatic fruits and spices, summer apricots, autumn pears, intense liquorice and warm vanilla, all accompanied by vine leaves, hazelnut leaves and birds.
The travel retail roll-out is being supported by high-profile, sensorial activations. Key locations include the West Kowloon High Speed Rail Link station and airports such as Singapore Changi, Sydney, Dubai, Frankfurt and Paris Charles de Gaulle.
In Hong Kong, an omnichannel experience in partnership with Avolta and Ctrip leverages pre-trip awareness and loyalty programme membership to drive footfall to the pop-up.
To elevate the shopping experience, travellers are invited to take a virtual flight to Cognac via VR technology, transporting them to the vineyards and up into the star-filled skies. The journey is punctuated by stops in the clouds to discover the secrets of Rémy Martin, guided by the cellar masters, winegrowers and craftspeople.
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| The Remy Martin Heart of Cognac activation at Hong Kong's High Speed Rail Link station |
Travellers are invited to discover the Cognac collection through nosing via scent sticks. The discovery journey continues with the signature XO Opulence Reveal touchpoint, a luxury sensory food and Cognac pairing showcase.
“This holiday season, we’re excited to once again collaborate with our valued global travel retail partners to present the new limited-edition gift collection from Rémy Martin,” noted Fida Bou Chabke, CEO Global Travel Retail at Rémy Cointreau. “This festive release embodies our deep-rooted heritage and dedication to excellence, offering travellers a meaningful way to celebrate the season and creating lasting memories with loved ones."
