Pushing the boundaries of innovation and expression, MCM’s FW24 press presentation at Milan Fashion Week in February invited guests on an extraordinary journey dubbed “From Munich to Mars”.
Designed by Creative Director Katie Chung, the collection transcends house codes to new frontiers, fusing heritage craftsmanship with futuristic concepts.
 |
| MCM's FW24 collection in Milan |
Taking place at the majestic Palazzo Serbelloni in Milan, more than 500 guests, including 200 notable talents, attended.
The historic venue was transformed with ”intrigue and wonder”, according to MCM, offering attendees a glimpse into two distinct worlds. Two portals served as a gateway between Earth and Mars, setting an extraordinary stage for the collection.
 |
| Mary Leest in MCM |
In the spirit of independence, exploration and versatility, MCM and Harper Collective – the visionary lifestyle luggage brand co-founded by American rapper and actor Jaden Smith and Sebastian Manes, the former buying and merchandising director at British department store Selfridges – teased a sustainable travel lifestyle brand collaboration, pioneering eco-conscious luxury with three suitcase silhouettes.
Drawing inspiration from heritage codes and offering a fresh perspective on luxury, the Diamante 3D and Diamante Soft shapes served as collection highlights with their confidence and sophistication.
Breaking new frontiers in sustainability, the MIRUM® capsule introduced sustainable, plant-based leather alternatives, another major step forward in eco-conscious luxury for the German luxury brand.
“FW24’s From Munich to Mars is a celebration of exploration – into a world without boundaries, both physically, virtually, and beyond,” MCM said.
