Supermodel Cara Delevingne stars in MCM’s Spring/Summer 2024 campaign as the first MCM Maverick.
Capturing the essence of the German luxury brand's community, the SS24 campaign features boundary-breaking English model and actress Cara Delevingne and South Korean model sensation Xu Meen, who are described by MCM as “two purposeful and dynamic digital nomads who follow their own true North”.
The campaign, created by famed creative director Fabien Baron and shot by Craig McDean, portrays a life on the move. It aims to capture the optimism and rule-breaking heritage of the brand with a fresh and vibrant image through a new community who focuses on moving forward.
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| Cara Delevingne and Soy the Samoyed in MCM's SS24 campaign |
“SS24 bridges the gap between luxe and leisure with versatile designs that are foundational for a robust wardrobe,” MCM said.
Collection highlights include the XL Visetos Diamond Tote, Aren Shoulder Bag, Stark Tennis Backpack and Sling Bag.
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| MCM Stark Tennis Backpack |
The campaign was styled by Karl Templer, with beauty by Pat McGrath and hair by Guido Palau. Not forgetting the gorgeous white fluffy dog, Soy the Samoyed.
