Introducing Maker’s Mark Cellar Aged Bourbon

American whiskey brand Maker’s Mark has unveiled to selected travel retail locations its Maker’s Mark Cellar Aged Bourbon, an annual, global limited-release expression.

Featuring a blend of 11yo and 12yo bourbon, Maker’s Mark Cellar Aged is the distillery’s oldest release. 

Maker’s Mark Cellar Aged is said to deliver a richer, deeper and more complex older bourbon, free from the harsher tannic effects commonly found in extra-aged American whiskies, as a result of its innovative maturation process that starts in traditional Kentucky warehouses and finishes in the distillery’s one-of-a-kind limestone whisky cellar.

Maker's Mark Cellar Aged Bourbon

“For more than 65 years, ageing our whisky for a decade-plus wasn’t something we did,” explained Rob Samuels, eighth-generation whisky maker and grandson of the founders at Maker's Mark. “It’s not that we didn’t believe in it; we simply hadn’t found a way to do it that didn’t compromise on our taste vision – until now. Cellar Aged embodies an older whisky that’s distinctly Maker’s Mark. One rooted in challenging convention, delivering new flavour experiences from the environment that surrounds us, and building on a taste vision that’s been generations in the making.”

Travel retail roll-out

The travel retail introduction of Maker’s Mark Cellar Aged Bourbon began in the US in November 2023, at New York JFK and Los Angeles airports. It then made its debut at Sydney Airport in December.

In JFK, the travel retail launch is supported by an innovative digital advertising campaign, in partnership with Uber. This campaign is designed to drive footfall to the JFK Terminal 4 DFS store, where the new Maker’s Mark Cellar Aged Bourbon is being showcased.

From 9 November 2023 until 15 January 2024, travellers who book an Uber transfer to the terminal will have access to curated visuals, info and click-through options via the Uber app at all key touchpoints on their journey. This campaign is complemented by exclusive in-store Maker’s Mark Cellar Aged tastings at the airport, conducted by specialist brand ambassadors.

In Sydney Airport, the travel retail introduction is supported by a high-profile pop-up activation, which runs from December through January 2024. This immersive space incorporates taste and scent experiences, interactive digital activities, exclusive travel-themed gwps and customised gift wrap unique to the airport location.

“We continue to drive our premiumisation strategy across our portfolio,” noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez. “The American whiskey category is experiencing rapid growth within the ultra-premium price segment, and Maker’s Mark will further support this.

"This new release is truly a milestone for Maker’s Mark – a product set to become the pinnacle of the brand, while staying close to its roots. To make it even more special, we will be offering annual limited-edition batches, with very selective travel retail distribution, to amplify its global reach. We are confident this new introduction from Maker’s Mark will further raise the profile of our bourbon offer.”

The inaugural release of Cellar Aged is a marriage of 12yo and 11y whisky – 87% and 13%, respectively – bottled at cask strength (115.7 proof) with a RRSP domestic price point of $150.

Suntory celebrates centennial anniversary

Japanese whisky maker Suntory has revealed two new limited-edition bottlings in its six-part celebratory centennial range.

Founded in 1923, the House of Suntory has unveiled Hibiki 21-Year-Old and a limited-edition bottle design of Hibiki Japanese Harmony Master’s Select, which is a Traveller’s Exclusive.

The two limited releases mark the latest centennial whisky offerings from Suntory’s anniversary celebration, honouring a century since founder Shinjiro Torii established Japan’s first malt whisky distillery.

Hibiki 21-Year-Old Japanese whisky

In travel retail, Hibiki 21-Year-Old (bottled at 43%abv) will be available in only five key strategic locations: Singapore, London, Hainan, Dubai and Frankfurt.  In addition to the specially selected travel retail locations, it is available globally in select markets retailing at $6,321.50.

Throughout October, the release will be featured in Singapore Changi Airport’s World of Wines & Spirits showcase, in partnership with Lotte Duty Free. In November, the launch will be supported by a hero activation at London Heathrow T5, in partnership with Avolta (formerly Dufry).

Also in November, Hibiki 21-Year Old will be showcased at Suntory’s shop-in-shop in CDF Sanya International Duty Free Complex, Haitang Bay. This will be followed by the company’s debut shop-in-shop boutique concept at Singapore Changi Airport, in T3 departures, which is scheduled to open by the end of December.

Finally, Hibiki 21-Year Old will also be highlighted at a high-profile pop-up at Frankfurt Airport in December, in partnership with Gebr Heinemann, created to celebrate Suntory’s 100th anniversary.

Hibiki 21-Year-Old (700ml) is a blend of malt and grain whiskies in which rare Mizunara oak is placed at the forefront, profoundly influencing the blend while still maintaining Hibiki’s character and essence.

The centennial anniversary label design on the Hibiki 21-Year-Old bottle artfully displays a gradual transition of colours that evoke the sunrise in Japan, a symbol of life, vitality and the ever-flowing passage of time.

The whisky is said to embody the spirit of “Wa”, or oneness, with enticing aromas. It offers refined and elegant notes of kumquat and jasmine with Japanese incense. The palate is subtly sweet and floral combined with spiced sandalwood and agarwood. The result is a long and deep finish with undertones of spiced Mizunara wood.

A milestone achievement

In other news, Suntory has created another two centennial limited-edition bottle designs for its Hibiki Japanese Harmony Master’s Select whisky (43%abv): one for the domestic market, and one for the travel retail channel. Both feature the 100th anniversary logo on the outer box and outer label.

The travel retail-exclusive version of the Hibiki Japanese Harmony Master’s Select 100th Anniversary edition is available in all existing Hibiki Harmony Master’s Select locations, retailing at $115.50 for 700ml.

“This anniversary is a milestone achievement for the House of Suntory, and I am delighted that we are able to showcase the very special Hibiki 21-Year-Old Centennial Edition in selected travel retail doors,” said Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez. “I am also excited to unveil the travel retail-exclusive version of the Hibiki Japanese Harmony Master’s Select 100th Anniversary edition."

Bric’s goes glossy with nature-inspired collection

Bric’s has introduced a new collection of suitcases inspired by the colours found in the Italian resort of Positano, on the Amalfi Coast.

In addition to the colours, the inspiration for the development of the new trolleys was nature and the Italian brand’s desire to protect it. That's why the Positano luggage collection is made of strong recycled polycarbonate made in Germany, which is flexible and resistant. The special surface finish is shiny and elegant, “as if the sun is reflected in the turquoise water”, the company said.

Bric's new Positano collection

Distinguished by their design and functionality, both hallmarks of Bric’s products, the spinners are lightweight, even with large volumes. The largest model with a capacity of 132/139 litres weighs only 5kg. The optical lightness is achieved through the tone-on-tone finishes of all the elements. Whether it's the leather details, zippers, wheels, inner lining or leather logo, every element of the collection is kept in the same colour for a powerful monochromatic impact.

Users can protect personal items from theft or tampering, thanks to the ultra-secure zip and TSA-approved lock with an individual numerical combination. In some sizes, the zip has another special feature: it is extendable and can generate up to four centimetres of extra volume when the compartments are open. In addition, each trolley is equipped with a USB type A and type C connection, protected by a retractable flap and with a separate internal pocket for the power bank, which allows you to recharge and work with mobile devices anywhere.

The trolleys have ergonomic double-swivel wheels with high quality Japanese ball bearings, allowing smooth 360-degree navigation. The size of the wheels offers stability, while the wheel cap has a personalised design. Additionally, the wheels are recessed, favouring the stability and visual lightness of the suitcase and increasing the volume of the trolley itself. The pull-along handle consists of ultra-light, D-shaped multi-stop aluminium tubes that are mechanically stable and the ergonomic handle is personalised with the Bric’s logo.

Other features include the spacious interior and the lining which is colour-coordinated on the outside. The internal equipment is completed by a hook for coat hangers. Each trolley comes with a protective cover made of high-quality elastic neoprene that stylishly protects against dust and scratches.

Unveiled at the TFWA World Exhibition in Cannes in October, Positano is available in five model variants: in 38cm x 55cm x 23cm or 27cm, with separately opening business compartment for laptops, etc; as a cabin trolley measuring 38cm x 55cm x 23cm; and as a trolley in size M, L or XL, each with an expandable zip. The colours are Salvia (sage green), Celeste (light blue) and Ottanio (teal).

Also on show at the Cannes fair was the new Porsche Design collection of bags and luggage, engineered and manufactured by Bric’s.

In other travel retail news, Bric’s is set to reopen its store at Rome Fiumicino Airport.

MCM drops third Puma collaboration

German luxury brand MCM has unveiled the third and final part of its collaboration with sportswear brand Puma, combining the best of fashion and athleticism.

Basketball star Marcus Smart wears MCM x Puma

Inspired by the “vibrant energies of basketball and the rhythms of hip-hop culture”, the collection is described as “a celebration of freedom, self-expression and the unapologetic pursuit of style” and “a dazzling fusion of our signature design codes and Puma's cutting-edge sports technology”.

The campaign features American basketball star Marcus Smart, who shows off the “pièce de résistance” of this team-up – the MCM x Puma TRC Blaze Court Shoe.

The complete lifestyle collection also includes comfortable knit shorts and tank tops, windbreakers, sweatpants and jerseys.

It is available from 28 September 2023 at MCM.com and in-store in select locations.

Porsche Design marks 60 years of iconic 911

To mark the 60th anniversary of the Porsche 911, German lifestyle brand Porsche Design has announced a new capsule collection of eyewear, accompanied by new releases for travelling shoppers.

As an extension of the Flowing Titanium series that’s inspired by the silhouette of the Porsche 911, Porsche Design is presenting a special edition of just 911 pieces, available in the same colours as the anniversary edition of the car: black and Shore blue, an exclusive grey-blue hue. The collection includes the P'8369 optical frame and the P'8966 sunglasses style, with lenses featuring innovative Vision Drive technology.

Porsche Design's P'8966 model celebrates the 60th anniversary of the Porsche 911

The styles are said to optimise the function, reducing the form to its essentials thanks to high-quality details such as the three-dimensional temples and the use of 100% Beta Titanium. This creates soft lines and an eye-catching contrast between light and shadow that translates into a strong and distinctive look.

Also new for Autumn 2023 is the Motion collection, characterised by modern and linear shapes, emphasised by a play of chromatic contrasts. The hinge with an air space is inspired by the wheel rim of the Porsche 911 Turbo and embodies its lightness in terms of the materials. The combination of RXP high-performance plastic with stainless steel allows for maximum comfort, the company said.

The Motion series comprises two aviator-shaped optical frames and two sunglasses models – P'8963 and P'8968. All frames are available in four colour combinations.

With a sporty and dynamic design, the Blade series is a combination of high-quality stainless steel and RXP high-performance plastic, guaranteeing comfort owing to the light and stable materials. There are two new prescription frames and the P'8943 sunglasses model with a flat, oversized front piece featuring an angular design. 

Meanwhile, the Air Spring collection has a clean and linear design with distinctive functional details, from its minimalist design language to the innovative Flex-Zone, which is described as a structure with an apparently simple aesthetic that allows for the superior flexibility of the temple and guarantees lightness, comfort and fit. The new P'8967 Squared Aviator sunglasses are available in four colour variants each and feature Vision Drive technology lenses.

MCM and Marcolin ink new eyewear deal

Italian eyewear group Marcolin has announced a new partnership with German luxury fashion house MCM.

The exclusive license agreement includes the design, production and worldwide distribution of MCM Eyewear until 31 December 2028.

Marcolin headquarters

Founded in Munich in 1976, MCM “champions a new age of elegance, blending wanderlust and inclusivity while addressing the nuanced requirements of today’s modern traveller and digital nomad”.

Marcolin will develop MCM’s eyewear collections following the founding values of the brand, which has always combined craftsmanship, design and sustainability in its creations.

The first MCM sunglasses and optical collection produced by Marcolin will be available from January 2024 in selected stores.

MCM links with Yinka Ilori for Frieze Seoul art fair

British-Nigerian artist Yinka Ilori, known for his playful designs, has joined MCM’s Upcycle Project for a 20-piece exhibit at the brand’s flagship store in Seoul.

The exhibit was unveiled during Frieze Seoul art fair 2023, which took place between 6 and 9 September.

“Through emotion and perspective, the pieces in this collection converge at the junction of fashion and contemporary art,” MCM said.

MCM x Yinka Ilori's exhibit at MCM HAUS in Seoul

The exhibit is in two parts. Part 1, dubbed 'There is Good in All of Us', features an assortment of 10 renewed chairs that incorporate the brand’s unused signature Visetos materials. By repurposing and revitalising materials, the collaboration aims to highlight the importance of environmental consciousness and responsible consumption.

“Complementing each artwork is a kaleidoscope, enticing visitors into a dance of colours and patterns,” enthused Ilori.

Reflecting Ilori's signature approach, the collaboration thrives on diverse colour motifs, architecture and spaces to encourage visitors to see new perspectives.

“It's an invitation to delve deeper, to discover the beauty beneath the overt, signifying an unending cycle of growth, balance and rejuvenation,” the artist added.

The latter half of the exhibit, 'Looking at Me', features a mix of Ilori's older works alongside new ones from his most recent collection.

The first six chairs reflect Ilori’s memories of growing up in London as a British Nigerian and explores heritage, culture and family. The next four, from a new collection titled ‘All of Us’, are described as bolder, more unapologetic and expressive to capture Ilori’s coming of age as an artist and designer.

The pieces are on display at the MCM HAUS flagship store in Seoul from 4 September until 22 October.

Laphroaig introduces more sustainable packaging

Scotch whisky brand Laphroaig has unveiled a more sustainable packaging design in order to reduce the carbon footprint of each bottle.

The new packaging will reduce the brand’s carbon emissions by 30% and supports Beam Suntory’s Proof Positive sustainability strategy and long-term commitments to achieve net zero carbon emissions across its value chain by 2040, according to the brand owner.

Laphroaig Scotch whisky's new packaging

The design retains the green bottle with its distinctive black and white label but replaces the plastic bar top with a beech wood alternative, as well as switching out the secondary packaging tube for a more recycling-friendly carton. This will result in a reduction of 1,184.74 tons of greenhouse gases per year – equivalent to growing 30,711 saplings over 10 years.

The new carton will also introduce additional quality cues on pack, including embossed Laphroaig lettering on the side as a nod to the brand’s Islay distillery. Further inspiration came from the brand archive, resulting in a refreshed wordmark and the hand-crafted distillery address on the front.

Chris Richardson, Vice President Global Scotch & Irish Brands at Beam Suntory, said: “The Laphroaig distillery has been making whisky for over 200 years, and it is fundamentally important we take steps to reduce our environmental impact and protect the natural resources we rely upon. This new packaging is a good step forward in our global sustainability ambitions, while still maintaining Laphroaig’s true character and exceptionally high quality."

In addition to its refreshed packaging, Laphroaig will also be renaming ‘Select’ to ‘Oak Select’ to reflect the role of casks in the flavour profile of the whisky. Oak Select will continue to comprise spirit taken from five different types of oak cask that are then blended to create the final expression. There will be no change to the whisky itself.

Cindy Crawford stars in new MCM campaign

Supermodel Cindy Crawford fronts MCM’s FW23 Heritage campaign – nearly three decades after she first appeared in ads for the German luxury brand.

The new campaign, shot by Juergen Teller with Fabien Baron as creative director, seeks to link its past and present and radiates a youthful attitude. The legendary model is pictured lounging against a pile of the brand’s iconic caramel-coloured monogram leather goods, such as the backpack, shopper, crossbody and tote.

Cindy Crawford fronts MCM's FW23 campaign

Teller captures MCM’s seasonless, ageless and genderless spirit – values that embody the zeitgeist of the brand.

Referencing the 1996 campaign lensed by the late Herb Ritts, Crawford said: “It was nostalgic for me to travel back in time with MCM from our first photoshoot in the 90s with my dear friend, Herb Ritts. Their classic bags remain timeless."

Sabine Brunner, President & Global Brand and Commercial Officer, MCM Global AG, said the campaign was “an important next step in our repositioning with a new brand direction which we first introduced at Milan Fashion Week this past June. With Cindy, we celebrate the classic heritage codes that helped to define us. 

"Going forward, you will see MCM introduce a new and refreshed lifestyle assortment of ready-to wear alongside reimagined leather goods and accessories with our Spring-Summer 2024 collection. Exploring our past with Cindy Crawford is a strong reminder to our audience of the brand’s iconography – and at the same time, it sends a message about the steps that we are taking to elevate the future of MCM.”

Davidoff launches pre-cut Zino Nicaragua cigar

Davidoff has expanded its Zino Nicaragua line with an innovative Half Corona pre-cut cigar for on-the-go cigar lovers.

The pre-cut long-filler cigars come in a handy tin of five, and join the existing Zino Nicaragua line-up of the Short Torpedo, Robusto, Toro and Gordo cigars. They have a brief enjoyment time of 20 minutes.

Davidoff's Zino Nicaragua Half Corona pre-cut cigars

"The launch of our new pre-cut Half Corona within our Zino Nicaragua line is a logical consequence of changing lifestyles and an increased demand for flexibility and convenience from our aficionados,” said Edward Simon, Chief Marketing Officer at Oettinger Davidoff.

“Our target consumers value spontaneity in their on-the-go lifestyle. The pre-cut allows them to go about their day with the option of enjoying the cigar whenever and wherever they want, as no cutter is required. With this launch, we continue to expand into new distribution channels, making Zino Nicaragua widely accessible for aficionados and novices."

The cigar contains a blend of tobaccos from Nicaragua, Ecuador, Honduras and the Dominican Republic.

The new Zino Nicaragua Half Corona will be available as of 3 August 2023 at tobacconists, tobacco retailers and convenience stores.

Lindsay Lohan has a crush on MCM x Crocs

Lindsay Lohan features in the campaign for the new MCM x Crocs collaboration – with maximalism to the fore.

Alongside the Dubai skyline, the American actress reveals the MCM x Crocs Mega Crush Clog “in a universe where virtual meets reality with vintage Visetos close by”, the company said.

Lindsay Lohan with the new MCM x Crocs Mega Crush Clog

A hybrid of MCM and Crocs’ signature design codes, the platform shoe is designed for freedom of movement and freedom of expression.

The MCM x Crocs Mega Crush Clog interplays between size and scale, with a standout platform using electrolyzed mirrors and modular attachments. The accompanying zip pouch – modelled after the Fursten belt bag – is detachable and can be worn hands-free as a bold bracelet. 

“The shoe combines style, versatility and comfort – all important to me when choosing the perfect fashion accessory,” said Lohan.

The unisex clog, which comes in black and white versions, features 24ct gold-plated gunmetal Jibbitz charms inspired by MCM’s house codes.​ Completing the silhouette is a heel strap embellished with signature Visetos and Bavarian diamond-shaped studs.

The MCM x Crocs Mega Crush Clog retails at $450 and is available online and in MCM stores.

Sydney Airport toasts top-end Penfolds Chardonnay

Leading Treasury Wine Estates brand Penfolds has launched its ultra-premium Penfolds V Chardonnay blend in collaboration with Heinemann Australia.

Retailing at A$875 ($590) per 75cl bottle, Penfolds V is described as a one-of-a-kind, multi-vintage Chardonnay that combines five of Yattarna's most exceptional vintages: 2011, 2012, 2014, 2016 and 2021. Only 2,200 bottles are available worldwide.

Penfolds V on display at Sydney Airport

Sydney International Airport is the only travel retail location where Penfolds V will be available on-shelf. The product has already been pre-sold in Penfolds' direct-to-customer channels, through private VIP dinners, and sold by Penfolds' private relationship managers.

The bottle is elegantly displayed on a plinth at Sydney Airport, surrounded by five V-shaped light strips to emphasise Penfolds V’s distinct character as an amalgam of the best Yattarna vintages.

“This artistic design, which includes the signature V, is a powerful representation of Penfolds' bold and innovative spirit,” the winemaker said.

Penfolds' Director of Global Travel Retail and Global Hotels, Daevid Warren, enthused: "We are delighted to announce this partnership between Sydney International Airport and Penfolds, two Australian icons that share a commitment to showcase the rich heritage and world-class quality of Australia’s finest. As Penfolds’ reputation for innovation and exclusivity strengthens, we are committed to leveraging the travel retail channel to amplify the excitement around launches and offer shoppers the opportunity to explore some of our most sought-after bottlings."

George Tsoukalas, Managing Director of Heinemann Australia, added: "Penfolds V is a testament to the exceptional quality and craftsmanship that Penfolds is known for. We are honoured to partner with Penfolds to launch Penfolds V at our Heinemann Tax and Duty Free store at Sydney International Airport, and we are confident that our customers will appreciate the chance to discover this limited release product."

The limited release was selected and blended by Penfolds' Chief Winemaker Peter Gago and White Winemaker Kym Schroeter to create a complex and expressive wine. It has concentrated aromas of lemons, spices, stone fruits, a touch of lanolin, and grapefruit, but not a hint of oak.

Penfolds V is also available for purchase online in Singapore on Lotte’s ishopchangi.com Penfolds premium brand page. King Power will launch it in Bangkok via a private dinner with its prestige customers.

MCM: From Munich to Milan

Milan’s magnificent Palazzo Bovara hosted MCM’s Spring/Summer 24 Press Presentation, where guests departed on a voyage across spaces symbolising the storied past, present and future of the German luxury brand.

MCM SS24 Press Presentation in Milan's Palazzo Bovara

The event, which took place at Milan Fashion Week, invited guests on an immersive journey from past to present, setting the stage for a bold new era.

More than 500 guests, including 110 notable talents, were in attendance to celebrate the next chapter of MCM.

First, they voyaged through The Heritage Room, drenched in the brand’s signature Cognac Visetos print. This grand room catapulted guests throughout the years, commemorating MCM’s storied history from 1976 to the present day. The space displayed suitcases and one-of-a-kind archival pieces, showcasing its roots in travel and intersections with pop culture.

The Heritage Room - MCM

Next, The Red Velvet Hall paid tribute to the iconic collaborations that shaped the MCM legacy in the music, art, and design worlds. Dubbed “a captivating celebration of ingenuity and teamwork”, the legendary collaborations on display, including Puma, Bape and Crocs, transcend genres and categories, nodding to the pioneering spirit of the House.

The Red Velvet Room - MCM

The final Blue Room unveiled the SS24 collection, representing a new chapter and beginning for MCM. The collection highlights design codes that have comprised its renowned visual signature since 1976. Honouring its roots and looking forward to the future, SS24 sees the classic Visetos pattern deconstructed to its iconic Laurel and Diamond motifs, introducing a new logo for the brand.

The Blue Room showcases MCM SS24

Made for movement is the continued focus for SS24, with ready-to-wear centred around comfortable urban sportswear and accessories reimagined for expanded visibility and multi-functionality.

Under MCM Global AG’s President Sabine Brunner, the new global design direction will be helmed by Tina Lutz Morris out of the Milan design studio, while MCM’s creative direction will be led by Katie Chung in Seoul.

Stay tuned for the exciting new chapter ahead with MCM’s SS24 collection.

MCM steps out with vibrant Crocs collaboration

German luxury fashion house MCM has introduced a re-edition of its iconic collaboration with footwear brand Crocs for Spring/Summer 2023.

Reimagining the Classic Clog in two colourways, the collectible new styles kick off the summer season in style.

MCM x Crocs for Spring/Summer 2023

The second drop combines MCM’s heritage in travel, craftsmanship and design with Crocs’ vision for innovation, fun and comfort.

Referencing MCM’s upcoming collection palette featuring brights such as white and lime green as well as earth tones of khaki and black, the limited-edition launch is designed with the signature mini belt bag over both Classic Clog styles.

Inspired by MCM’s archival Belt Bag silhouette, the mini belt bag is crafted in MCM’s black and white Visetos and features a 3-in-1 modular design which is interchangeable by shoe, and can be detached and worn as a fashion accessory.

Precious collectible Jibbitz charms bearing MCM's house codes adorn the front of each shoe, from laurels and Bavarian diamonds to brass plates and MCM lettering. Nodding to Crocs’ design philosophy, each shoe can be customised according to the personalities and lifestyles of their wearer through mixing and matching mini-belt bags as well as Jibbitz charms across each shoe.

The drop is a teaser for the next collaboration later this summer, which is described as “a high fashion piece that will disrupt your summer garderobe”.

The new colours are available from 15 June in MCM stores and on the brand’s website (www.mcmworldwide.com) as well as selected wholesale partners.

Suntory celebrates centenary with Hollywood stars

Japanese whisky maker Suntory has partnered with two Hollywood film icons and introduced new limited-edition whiskies to toast its centennial.

The company has released a Suntory Anniversary Tribute film as imagined by Academy Award-winning director Sofia Coppola and starring actor Keanu Reeves, as well as exclusive 100th anniversary editions of its whiskies. These will be available domestically and in selected travel retail doors.

Twenty years after filming Lost in Translation, Sofia Coppola returned to Japan to create the Suntory Anniversary Tribute. The film tells the story of the brand’s heritage and whisky-making legacy over the last century, depicting the meaning of “Suntory Time” through the eyes of its creator. 

The film features actor Keanu Reeves, who previously appeared in a Suntory Reserve ad campaign in 1992. It debuted on 23 May during the Suntory Time 100th Anniversary Global Premiere event in New York City and can be viewed on the House of Suntory website https://house.suntory.com/100-years-anniversary.

Keanu Reeves stars in the Suntory Anniversary Tribute film

"As the pioneer of Japanese whisky, the House of Suntory played a significant role in shaping culture and leading craftsmanship in Japan over the last century,” said Jon Potter, Managing Director of House of Suntory. “To mark this historic milestone, partnering with Sofia and Keanu, who are Suntory whisky fans, makes perfect sense. From our fifth generation Chief Blender Shinji Fukuyo’s striking blends to Sofia and Keanu’s unique cinematic creations, this commemoration has surpassed all expectations to celebrate our iconic Japanese whiskies.”

This summer, Reeves will star in another creative project in partnership with Suntory: a series of documentary shorts titled “The Nature and Spirit of Japan”, directed by Roman Coppola. The series explores Japanese whisky culture inspired by harmony with nature (Wa), elevated by Japanese craftsmanship (Monozukuri) and enjoyed as an authentic Japanese cultural experience (Omotenashi). The docuseries seeks to educate and entertain, aiming to foster a deeper exploration of Suntory and Japanese culture. 

"I’m honoured to partner with Suntory whisky again 30 years after our Suntory Reserve campaign,” said Reeves. “I’m a huge fan of Suntory whisky, so it’s very special to collaborate in honour of this milestone anniversary. My admiration for the whisky goes beyond tasting the whisky. It is the elevated Japanese craftsmanship and attention to every detail that makes Suntory whisky so special. As an actor honing and perfecting my own craft, sharing this process in a docuseries is a thrill.” 

Travel retail roll-out

In honour of the centennial, the company is releasing several limited-edition whiskies, including Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt whiskies. Limited 100th anniversary labels of the flagship Yamazaki 12 Year Old and Hakushu 12 Year Old will also be released for the centennial. 

These limited editions will be available in selected airport doors from mid-June, supported by a series of immersive pop-up activations and high-profile advertising campaigns. The first hero activation will take place at Singapore Changi T1 departures, from 15 June to 25 July, in partnership with Lotte Duty Free Singapore. This installation will incorporate tastings, interactive digital activities and exclusive anniversary gifts.

The limited-edition anniversary whiskies will also be available at Shanghai Pudong, Dubai, Delhi Indira Gandhi and London Heathrow airports. Activations at these locations will take place from July.

“This centennial is truly a milestone achievement, and we are very much looking forward to collaborating with our travel retail partners to mark this accomplishment,” noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez. “Together, we will really bring the celebrations to life through our planned programme of distinctive airport activations, designed to showcase the very special 100th anniversary editions of these exceptional Japanese whiskies and the art of Japanese whisky.”

The centennial of the House of Suntory began with the establishment of its Yamazaki Distillery in 1923 — the first malt whisky distillery in Japan. The founder Shinjiro Torii began with a dream to “create an original Japanese whisky blessed with the riches of Japanese nature and craftsmanship”, which his grandson Shingo Torii continues today. The House of Suntory is known for its spirits Yamazaki, Hakushu, Chita, Kakubin, Hibiki, Suntory Whisky Toki and Ao, as well as Roku Gin and Haku Vodka.

To mark the anniversary, the House of Suntory is investing ¥10 billion ($77 million) to enhance its Yamazaki and Hakushu distilleries which are closed for renovation and scheduled to reopen this fall.

MCM fetes the fusion of art and fashion in Venice

German luxury brand MCM has announced its sponsorship of the Korean Pavilion at the 18th Architecture Venice Biennale 2023.

The exhibition, titled "2086: Together How?" and curated by Jung So-ik and Park Kyong, explores the theme of living together in 2086 amid the environmental crisis.

The Korean Pavilion at the 18th Architecture Venice Biennale

In line with MCM's heritage rooted in art and creativity, the partnership holds special significance.

“MCM has long celebrated the connection between fashion and art, recognising the power of artistic expression to transcend boundaries and inspire innovation. By supporting the Korean Pavilion, MCM reaffirms its commitment to fostering artistic dialogue and pushing the boundaries of creative exploration,” the company said.

The Korean Pavilion exhibition showcases case study-oriented projects and interactive games, envisioning future ecosystems and reflecting on humanity's relationship with architecture and cities. The exhibition runs from 20 May to 26 November 2023 at II Padiglione Coreano, Giardini della Biennale in Venice.

MCM President Sabine Brunner said: “MCM is proud to be supporting the Korean Pavilion's exploration of the challenges everyone faces today. By fostering critical thinking and engagement, MCM believes in creating a more sustainable future."

MCM takes its monogram to the max

German luxury fashion house MCM is all set for take-off with its new Maxi Monogram collection for Autumn/Winter 2023.

Designed with a maximalist take on the brand codes, the collection introduces an oversized monogram through the diamond, laurel and MCM lettering, highlighting the iconic elements which have comprised its signature design since 1976.

MCM Maxi Monogram collection 

The campaign nods to MCM’s heritage in travel, “paying a conceptual tribute to movement by reimagining the digital, imaginary and physical destinations we traverse into a modern expression”.

“From the natural to the virtual and worlds in-between, the campaign illustrates MCM’s DNA of freedom of movement and freedom of expression through dynamic, playful imagery where journeys and destinations converge,” the company said.

Transit-inspired backdrops contrast warm earth tones against cool cerulean hues, depicting moments of mobility which are described as modern, playful and nostalgic. Shot between wide-angle and fisheye lenses, the visuals introduce an interplay of scale, depth and perspective, conceptualising the collection’s oversized aesthetic.

The dynamism of the imagery and movement of the models was inspired by the capsule's multifunctional, versatile and multi-occasion designs, through sets that alternate between indoor and outdoor.

The striking capsule introduces key silhouettes ranging from the Munich Tote to the Weekender, Belt and Boston Bag, as well as new shapes such as the contemporary and playful top handle Nylon bag. The range is complemented by hands-free options, such as backpacks, as well as smaller accessories.

The campaign and collection aim to embody the spirit of movement through an ageless, seasonless and transformative approach to design.

The collection is available from 1 June in stores and online worldwide.

Porsche Design engineers sporty releases

Porsche Design is driving newness for travelling shoppers in 2023, with new eyewear models which combine technical sophistication and unique design, while staying true to the brand’s motorsport DNA. 

The German brand is expanding its eyewear collection with brand new frames across its Carbon Fibre, Liquid Titanium and Cyber Tec ranges. All the releases are available for travelling shoppers at key locations worldwide.

Porsche Design brand ambassador Patrick Dempsey wears the Liquid Titanium model

The Carbon Fibre range focuses on the core of the Porsche Design brand, drawing on its motorsport roots. The material, which is used mainly in motorsport and the automotive industry, is corrosion-resistant and very light.

The temple offers high wearing comfort thanks to the combination of carbon fibres, stainless steel and rubber as this creates the perfect balance of stability and flexibility. 

At the same time, the woven carbon fibres are also a unique design element. Colourful highlights in red, blue, grey or black on the inside of the temple and the temple tip emphasise the different structures of the materials used. 

The new sunglasses P‘8962 in aviator style and P‘8964 are each available in four colour combinations. 

The Liquid Titanium range offers simple elegance and a dynamic design, which is based on the flyline of the Porsche 911. Three-dimensional temples create a contrast between light and shadow and create a distinctive look, evocative of flowing metal. The use of 100% titanium makes the frames very light and offers maximum wearing comfort.

New in this range are the Squared Aviator P‘8936 and the P‘8947 as round sunglasses with double bridge.

The Cyber Tec concept embodies a distinctive and forward-looking design whose inspiration also comes from motorsport, as the temple elements recall the rear lights of the Porsche 911. The combination of stainless steel and the high-performance plastic RXP seek to ensure maximum stability and lightness. 

Thanks to its stainless steel core, the three-dimensional temple provides flexibility and maximum wearing comfort and highlights the futuristic look of the Cyber Tec range.

The square stainless steel jaw in a contrasting colour acts as a clever link to the temple, which emphasises the masculine proportions of the frames. The Cyber Tec range welcomes two new sunglasses (P‘8948 and P‘8961).

All new additions to Porsche Design Eyewear are available in specialist shops as well as online at www.porsche-design.com.

MCM turns up the heat in Dubai

MCM has staged a “Fashiontainment Show” in Dubai blending fashion, dance and a live performance by K-pop singer Sohyang.

The extravaganza took place at the iconic Dubai Mall on May 5 and was open to the public, attracting huge crowds of onlookers.

K-pop star Sohyang with the Ambiguous Dance Group at MCM's Fashiontainment Show

The first-time performance introduced a preview of the brand’s Cyber Nomad collection across an array of K-pop-inspired vocals and sensational dance moves from Korea-based Ambiguous Dance Group where east met west.

After the show, MCM held an exclusive VIP event at the brand’s Dubai Mall boutique, featuring more than 60 cultural creators and style influencers generating more than 50 million impressions within the first 24 hours. Celebrity guests and VIPs included Kris Fade, Sami Slimani, Deema Al Asadi, Zeynab El-helw, Ola Farahat, Supercar Blondie and the Twins Hadban.

MCM Chairperson Sung-Joo Kim with guests at MCM's Dubai Mall boutique

Sabine Brunner, President & Global Brand and Commercial Officer, enthused: “MCM is very grateful that the Dubai Mall allowed us to produce this spectacular performance. The cultural zeitgeist has been a continuous inspiration for the brand through music and the arts since 1976, and we’re thrilled about how this came together to create a joyful moment for fans around the world.”

Supercar Blondie

The Fashiontainment performance was repeated later that evening at the Global Summit of Women’s Gala Dinner, while the Museum of the Future hosted an impromptu performance during the Future Experts Series: Metaverse, Web3 & AI.

Kris Fade and Brianna Ramirez

“The Fashiontainment Show is a platform which serves as a testament to the brand's innovative spirit and commitment to creativity, and is the first in a series of global performances,” said MCM.

MCM shows fragrance strength with ONYX

MCM has introduced MCM ONYX Eau de Parfum, the first men’s fragrance from the German luxury brand, produced in partnership with Interparfums.

Synonymous with the powerful gemstone, MCM ONYX is said to inspire energy, empowerment and strength. The futuristic woody fougère scent is born from the clash between luxury craftsmanship and new-tech perfumery, the company said.

Inspired by the brand’s signature Stark backpack, MCM ONYX reimagines MCM’s original award-winning fragrance bottle design in a modern, yet refined colourway, wrapped in black Visetos paired with metallic grey accents.

MCM ONYX men's fragrance

Sabine Brunner, President of MCM, said: “This design is at heart of MCM DNA, epitomising the free spirit of travel. We are excited about this new fragrance that takes our tribe of 21st century digital nomads on a transcending journey from ingredient to sentiment, fragrance to feeling and note to emotion."

Top notes are ginger, pink pepper and grapefruit, while the middle notes consist of Lavender Naturals Together, basil and violet leaf. The woody base notes of Vetiver Naturals Together, Clearwood and tonka leave a trail of warmth contrasted with an added long-lasting minerality.

Senior Perfumer Clément Gavarry of Firmenich, who created the fragrance, said: “When I was working on MCM ONYX, I wanted to ensure it captured the essence of freedom in a fresh and modern way. The scent’s effervescent notes of spices and ginger, along with fresh lavender and warm woods encapsulate the feeling of being unstoppable.”

Described as a responsible creation, MCM ONYX’s vegan formula is made of over 79% biodegradable ingredients and over 89% of its ingredients are created using green chemistry principles – both key for a more sustainable fragrance future. Over 72% of its sustainably sourced Naturals Together ingredients make a positive social impact on local communities all over the world, according to MCM.

MCM ONYX is available in 30ml, 50ml and 75ml sizes.

Glenfiddich unveils homage to Japanese culture

Glenfiddich has introduced the latest release from its ground-breaking Grand Series whisky collection, fusing flavours from Scotland and Japan.

Grand Yozakura, which is described as the first single malt Scotch whisky to be finished in rare ex-awamori spirit casks, will make its travel retail debut in selected airports in Europe and Asia from late March, supported by high-profile activations.

The 29yo limited-edition whisky is matured at the Glenfiddich distillery in Dufftown and finished in oak casks that previously matured awamori, the oldest distilled alcoholic spirit in Japan.

Glenfiddich Grand Yozakura 29yo single malt Scotch whisky

Awamori is made using long grain indica rice, and is traditionally stored in clay pots and matured in oak casks. It is said that the technique for making the spirit has not been altered in over 500 years. Only a small proportion of awamori is aged in oak casks, making them exceptionally rare.

Grand Yozakura celebrates Hanami – the renowned cherry blossom festival, when Japan celebrates the beauty of nature through the sakura. A time for renewal and optimism, the festival is best experienced illuminated after dark, where it is known as the Yozakura or night sakura.

The packaging of Grand Yozakura aims to bring this meeting of cultures to life with a signature illustration created by Japanese artist June, who creates visions incorporating Japanese culture and landscapes. The whisky packaging includes a bespoke topper and traditional poem printed onto each specially designed outer.

Glenfiddich Malt Master Brian Kinsman said: “We are always looking to experiment with new finishes so when the chance arose to acquire rare ex-awamori casks we saw an opportunity to push the boundaries and experiment with this highly unusual spirit. This is the first time that single malt Scotch whisky has been finished in these rare casks. We always learn something new when we lead with innovation, so taking a risk is worth it, and in the case of awamori we trialled a very small number of casks at a younger age first.”

Glenfiddich Global Brand Director Claudia Falcone enthused: “The Grand Series underpins Glenfiddich’s spirit of innovation, and Grand Yozakura is no exception. It is perhaps the most ground-breaking expression to sit alongside the series so far, whilst also being the first limited-edition release. Bringing together two scarce components accentuates the anticipation and sense of occasion, paying homage to the brand’s innovative nature when it comes to creating dynamic whiskies of the highest quality.”

Gwilym Cooke, Head of Brand Marketing for Global Travel Retail at Glenfiddich’s brand owner William Grant & Sons, added: “We are pleased to once again be partnering with key retailers to showcase this latest addition to our pioneering Grand Series collection within travel retail – a vital channel for the luxury spirits business. In line with our commitment to innovate, this new whisky offers a unique taste experience and compelling story that will be hugely appealing to both new and established whisky drinkers.”

Tasting notes

On the nose: Zesty, ripe fruits and caramelised almonds. Rich oak notes with hints of cinnamon and a distinctive herbal zing. Taste: Toasted oak, creamy vanilla toffee and silky tannin. Bursts of spice and sherbet lemons with crunchy green apple and warming earthy tones. Finish: Long-lasting oak.