German luxury brand MCM has announced its sponsorship of the Korean Pavilion at the 18th Architecture Venice Biennale 2023.
The exhibition, titled "2086: Together How?" and curated by Jung So-ik and Park Kyong, explores the theme of living together in 2086 amid the environmental crisis.
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| The Korean Pavilion at the 18th Architecture Venice Biennale |
In line with MCM's heritage rooted in art and creativity, the partnership holds special significance.
“MCM has long celebrated the connection between fashion and art, recognising the power of artistic expression to transcend boundaries and inspire innovation. By supporting the Korean Pavilion, MCM reaffirms its commitment to fostering artistic dialogue and pushing the boundaries of creative exploration,” the company said.
The Korean Pavilion exhibition showcases case study-oriented projects and interactive games, envisioning future ecosystems and reflecting on humanity's relationship with architecture and cities. The exhibition runs from 20 May to 26 November 2023 at II Padiglione Coreano, Giardini della Biennale in Venice.
MCM President Sabine Brunner said: “MCM is proud to be supporting the Korean Pavilion's exploration of the challenges everyone faces today. By fostering critical thinking and engagement, MCM believes in creating a more sustainable future."
