Leading Treasury Wine Estates brand Penfolds has launched its ultra-premium Penfolds V Chardonnay blend in collaboration with Heinemann Australia.
Retailing at A$875 ($590) per 75cl bottle, Penfolds V is described as a one-of-a-kind, multi-vintage Chardonnay that combines five of Yattarna's most exceptional vintages: 2011, 2012, 2014, 2016 and 2021. Only 2,200 bottles are available worldwide.
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| Penfolds V on display at Sydney Airport |
Sydney International Airport is the only travel retail location where Penfolds V will be available on-shelf. The product has already been pre-sold in Penfolds' direct-to-customer channels, through private VIP dinners, and sold by Penfolds' private relationship managers.
The bottle is elegantly displayed on a plinth at Sydney Airport, surrounded by five V-shaped light strips to emphasise Penfolds V’s distinct character as an amalgam of the best Yattarna vintages.
“This artistic design, which includes the signature V, is a powerful representation of Penfolds' bold and innovative spirit,” the winemaker said.
Penfolds' Director of Global Travel Retail and Global Hotels, Daevid Warren, enthused: "We are delighted to announce this partnership between Sydney International Airport and Penfolds, two Australian icons that share a commitment to showcase the rich heritage and world-class quality of Australia’s finest. As Penfolds’ reputation for innovation and exclusivity strengthens, we are committed to leveraging the travel retail channel to amplify the excitement around launches and offer shoppers the opportunity to explore some of our most sought-after bottlings."
George Tsoukalas, Managing Director of Heinemann Australia, added: "Penfolds V is a testament to the exceptional quality and craftsmanship that Penfolds is known for. We are honoured to partner with Penfolds to launch Penfolds V at our Heinemann Tax and Duty Free store at Sydney International Airport, and we are confident that our customers will appreciate the chance to discover this limited release product."
The limited release was selected and blended by Penfolds' Chief Winemaker Peter Gago and White Winemaker Kym Schroeter to create a complex and expressive wine. It has concentrated aromas of lemons, spices, stone fruits, a touch of lanolin, and grapefruit, but not a hint of oak.
Penfolds V is also available for purchase online in Singapore on Lotte’s ishopchangi.com Penfolds premium brand page. King Power will launch it in Bangkok via a private dinner with its prestige customers.
