French luxury Cognac brand Louis XIII has relaunched its European flagship boutique at London department store Harrods.
Harrods is introducing a fresh look for all future global retail experiences offered by the famed Remy Martin Cognac brand Louis XIII, which is owned by French spirits specialist Remy Cointreau Group.
Located on the lower ground floor, award-winning French architecture firm RDAI is the design team behind this high-end boutique concept.
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| Louis XIII Cognac's Harrods boutique |
“Time being the ultimate raw material of Louis XIII, the boutique space represents an evolution of the Century Wheel into the Swirl of Time, an element connecting all future boutiques under this retail design identity,” explained the company. “Tailor-made for Harrods, the space draws inspiration from the Art Deco and Art Nouveau features of the luxury department store, including the iconic listed Rococo ceiling.”
A journey of movement is created through the walls, the ceiling and the furniture which evoke organic and natural shapes, emphasised by the intricate plaster work of French artisans.
“A skilful mix of elegance and noble materials expresses the poetry of Louis XIII and envelops guests in this new retail experience,” it added.
Customers can explore limited-editions and large formats, as well as the full range of accessories and gift collection coffrets. Exclusive crystal engraving services complete the experience.
Louis XIII Global Executive Director Leonardo Ferracina said: ”This boutique is the first European expression of our new global retail design. Modern and sensual, this space creates an environment for clients to enter the Louis XIII universe and discover daring innovations going beyond the product.
“Elements of our patrimony, engaging stories and digital content will bring the vineyards and distilleries of Cognac Grande Champagne to life at Harrods, immersing visitors into the exceptional world of Louis XIII which is shaped by generations of expert craftsmen.”
Harrods Managing Director Michael Ward enthused: “We are delighted to celebrate our long-standing partnership with Louis XIII through the reveal of their new European flagship boutique in Harrods.”
In related news, Louis XIII hosted an immersive pop-up on Harrods’ fifth floor which was available throughout July 2022.
