For the first time at TFWA, Italian bag specialist Bric’s launched a collection in collaboration with the Andy Warhol Foundation for the Visual Arts. The Andy Warhol x Bric's Limited Edition Collection celebrates Bric's 70th anniversary.
“The Andy Warhol Foundation and Bric’s present the idea of Travel as Art, an expression of the value of rediscovered relationships, transformed into a limited-edition collection of trolleys and duffles to celebrate the 70th anniversary of Bric's,” the Como-based firm said.
The exclusive Bric's Limited Edition Collection features the prints of Andy Warhol (1928-1987), an avid global traveler during his lifetime, and embellished by his signature stamp, seeking to “amplify the emotions related to travel”, Bric’s said.
For the limited edition, Bric's selected two masterpieces, Flowers and Marilyn, to embellish the company’s signature Bellagio and Firenze bag models.
The Bellagio trolley is made of recycled polycarbonate, a lightweight, flexible, ultra-durable material, with four swivel wheels and leather finishes, and is offered in three sizes: cabin, medium and large.
The Firenze bag, available in two sizes, is made in Italy with an expertly crafted leather-effect material. It is water-resistant and incorporates leather details for practicality and high resistance.
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| Bric's Marilyn bag |
To celebrate Bric’s 70-year heritage, the Limited Edition Collection Travel as Art will be made in only 1,952 pieces for the Marilyn model and in 1,952 pieces for the Flowers style, as 1952 was the year the company was founded.
The complete collection is available from November in Bric's stores, in selected international and online stores at www.brics.it and www.bricstore.com.
In related news, Bric's and The Andy Warhol Foundation of New York have signed a multi-year collaboration agreement for the production of a limited-edition collection of luggage and bags that incorporate Andy Warhol's universal masterpieces.
"We are happy and honoured with this partnership with the Warhol Foundation,” said Roberto Briccola, President of Bric's. “Seventy years after the company’s foundation, our father's teaching is always alive in the innovation that guides our work. We have always believed in the universal strength of international art as a positive message in a world that is evolving very quickly. Short or long journeys are experiences that are increasingly enriched with cultural values, and the works of Andy Warhol give new energy to our product that becomes a travel companion, perceived not only as an impulse to escape, but above all as a desire for empathy, for relationship and dialogue with others."
Michael Dayton Hermann, Director of Licensing, Marketing and Sales at The Andy Warhol Foundation for the Visual Arts, Inc, said: “Andy Warhol travelled extensively throughout much of his life and took inspiration from the people, places and art he encountered along the way. This collaboration is not only a fitting tribute to the rewards of travel but also a celebration of Warhol’s continued influence on contemporary culture. We are delighted that proceeds from sales will contribute generously to the Foundation’s endowment from which it distributes grants to support the visual arts.”
Since its founding in 1987, in accordance with Warhol’s will, The Andy Warhol Foundation has established itself among the leading funders of contemporary art in the US. The Foundation has distributed over $250 million in cash grants which support the creation, presentation and documentation of contemporary visual arts, particularly work that is experimental, under-recognised or challenging in nature.
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| Bric's Porsche Design trolley |
Also at the TFWA show in Cannes, Bric’s unveiled its Porsche Design collection of bags, luggage and accessories. The collaboration fuses Porsche Design’s functional design philosophy and engineered mindset with Bric’s fine craftsmanship and manufacturing expertise. Combining the heritage of the two renowned brands, the Porsche Design luggage and leather collection are designed to reflect timeless elegance, innovation and tradition, as well as functionality and high quality.
Additionally, Bric’s showcased the Zero Halliburton aluminium luggage range from an American brand renowned for craftsmanship, ”legendary” protection and celebrated design since 1938.
Last but not least, Bric’s introduced its new Bric’s-branded collections of refined luggage, elegant bags and functional accessories.
