Friday, 17 October 2014

Tumi launches soft carbon fibre bags

Tumi has introduced the CFX collection of soft carbon fibre travel bags and accessories, distinguished by an exclusive, US-made fabric. The company has transformed a traditionally hard-sided carbon fibre material into a collection of high-performance soft travel bags and accessories. CFX, which launches as an 11-piece lifestyle collection in October 2014, is constructed from the most advanced soft carbon fibre, engineered into a high-performance fabric that is proprietary to the brand.

Tumi CFX collection of soft carbon fibre travel bags

Created in partnership with American manufacturer Carbitex, the carbon fibre material is woven at one of the US’s oldest weaving mills by using a five-step process including a wet infusion. The result is a dense, abrasion-resistant material, which aids in preserving the purity and durability of the carbon fibre’s charcoal sleek finish. The carbon base material can be traced to the same grade of carbon fibre used in the world’s most high-performance industries, including aerospace, racing cars, yachts and cycling.

“The Tumi consumer is a fan of the brand because of our commitment to innovation, part of which is finding new materials that offer a true performance advantage and that let us design products that offer superior functionality and quality,” said Alan Krantzler, chief merchandising officer of Tumi.

“Carbitex has co-created this exclusive, innovative material in their soft carbon fibre fabric that is equally revolutionary as it is sleek and cool. The CFX collection will offer beautifully made bags from one of the strongest and most coveted materials available today.”

Tumi at the forefront of technology

Junus Khan, CEO of Carbitex, said: “Carbitex's carbon fibre technology showcased in Tumi’s CFX line represents a new realm of high-performance applications for carbon fibre, with Tumi at the forefront."

CFX will be available in 11 styles across wheeled travel, soft travel and day bags, including the Silverstone International Carry-On, Adelaide Soft Duffel and Indianapolis Slim Brief. Taking its cue from the brand’s premium Astor collection, each silhouette features leather detailing, custom-designed metal hardware and a monogrammable patch framed with a bevelled edge. The interior of travel and day bag styles feature a jacquard lining.

Small leather goods such as the Double Billfold and Large Zip-Around Travel Wallet will be introduced into the line and enhanced with a Tumi ID Lock, a protective feature exclusive to the brand which shields against the transmission of one’s personal information. ID Lock is identified by a red pocket on the interior of selected styles.

Tumi bags exclusively designed for top travel retailer DFS at Hong Kong airport

Tumi presents exclusive travel-retail collection

In other news, Tumi has introduced a collection exclusively available at the DFS travel-retail store at Hong Kong International Airport from October 2014.

The design trio comprises the Alpha Bravo Kingsville Deluxe Brief Pack, Just In Case Travel Duffel and the Alpha 2 International Expandable 4 Wheeled Carry-On. Available in an exclusive bespoke Baltic blue with an orange trim and lining, the collection also features a distinctive luggage tag, depicting the Hong Kong tram in the forefront, alongside the famous neon lights of the city. This design is also present on the Just In Case Travel Duffel, making it a one-of-a-kind travel or everyday bag exclusive to DFS.

Made from Tumi’s exclusive FXT ballistic nylon with an adjustable strap, the Alpha Bravo Kingsville Deluxe Brief Pack is designed for short trips. Retail price: HK$4,290. The Just In Case Travel Duffel is a lightweight, stylish multi-functional bag for everyday use. Lightweight and durable, it can be used as a hand carry-on but also folds flat to be packed with other items. It is made from nylon with a leather trim. Price: HK$990.

The Alpha 2 International Expandable 4 Wheeled Carry-On incorporates 14 patented and trademarked Tumi components, including a Lever Lock expansion system that opens securely to unveil two tiers of expansion for additional packing. The 360-degree swivel wheels are recessed into the body to allow for more packing. Price: HK$5,690.

Tumi teams up with heart charity

Tumi has joined forces for the third consecutive year with the British Heart Foundation (BHF), to raise funds for the fight against heart disease. During October, Tumi is running the Trade in & Trade up programme where customers can donate an old briefcase in exchange for a 20% discount towards a new Tumi briefcase (from selected styles).

All donated briefcases will be redistributed to BHF shops where they will be resold or recycled. 100% of the profit raised from sales will go to fund vital life-saving researching into heart disease. Last year, 146 briefcases were traded in and donated to the BHF, raising £2,640. This amount could fund 13 young scientists for a day.

This year, participating locations include the Tumi store in London Heathrow Airport Terminal 1 and Rolling Luggage Stores in T1, T3, T4 and T5, as well as the T2 Case Store.