German luxury brand MCM celebrated the official opening of
its new flagship boutique in Munich with an exuberant Oktoberfest festival theme
featuring a stylish funfair.
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| Top model Alana Gerber with MCM's international CEO Paolo Fontanelli |
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| Models in traditional Bavarian costume |
MCM’s chief visionary officer, Sung-Joo Kim, celebrated with
Munich VIPs and celebrities such as MCM’s creative director Michael Michalsky, TV presenter Monica Ivancan, Sky Sports presenter Karolin Oltersdorf, FC Bayern Munich footballers Jerome Boateng and David
Alaba, models Anika Scheibe and Alana Gerber, designers Marcel Ostertag and Rayan Odyll, and male model Papis Loveday.
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| MCM's Oktoberfest-themed party gets under way |
Accompanied by a traditional brass band, guests enjoyed
Oktoberfest-style activities, such as a funfair, typical culinary delights and Champagne.
A highlight was the special acts by DJ Mosey, aka Pierre Sarkozy and Harriet
Verney, while resident DJ for the night was Maximilian Strasse, aka DJ Cambis
of Munich.
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| A stylish Munich-style funfair was recreated for the night |
To celebrate the return of MCM to the city where it was born,
the brand introduced the limited-edition Spatzl Tambourine bag, specially
designed for the occasion.
The 150sq m MCM flagship boutique is located in Brienner
Strasse, one of the most historic boulevards in Munich. The architectural and interior concepts recreate a gazebo and
are inspired by European gardens, featuring key elements including fences, ivory,
wooden and golden details. The store also contains an MCM zoo, stemming from
MCM’s love for flora and fauna, as seen in the brand’s growing range of animal figures.
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| Model figures inside the gazebo |
The product selection focuses on the traditional Heritage
line in various styles as well as latest designs, such as the Diamond Visetos,
mini bags, clutches and the Munich Lion and Camo Lion range for men.
