MCM is marking its grand debut in Japan with a series
of pop-up stores touring the country, following the official opening of its Tokyo flagship in the prestigious Ginza district of the city. The German luxury house has designed a
"pack up and go" concept for these nomadic boutiques. MCM describes it as an “old-school trunk show”, as the display fixtures mimic the brand’s
vintage trunks.
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| MCM's pop-up store in Takashimaya, Yokohama |
The pop-up spaces focus on the brand’s signature Heritage
line with its famous monogram logo, along with the latest must-have backpacks,
shoppers, accessories and animal charms.
The first stop on the pop-up tour was Takashimaya in Yokohama in May, followed by Isetan in Tokyo’s trendy Shinjuku neighbourhood the same month. Then it was on to Mitsukoshi in Tokyo’s Nihonbashi business district.
Take a look at the pop-up tour pictures below:
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| MCM at Takashimaya, Yokohama |
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| MCM at Takashimaya, Yokohama |
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| MCM at Isetan, Shinjuku, Tokyo |
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| MCM at Mitsukoshi, Nihonbashi, Tokyo |
