German luxury brand MCM has opened a new space-themed concept store in Seoul. Located in the busy
Myeong-Dong tourist and commercial district of the South Korean capital city,
MCM SPACE features one-of-a-kind art and entertainment - including a model rocket.
The four-storey boutique covers 7,000sq ft
and has a huge exterior media façade beaming MCM ad campaign
images. Inside the store, a huge model of a space rocket has been installed, as
well as a moving ceiling rail featuring ‘space bubbles’ with merchandise
inside. Customers can create their own MCM
pattern at an experiential kiosk desk.
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| MCM's new Seoul store features a model space rocket |
The second floor is exclusively reserved for VIPs where they can create their own bespoke MCM collection, including the brand’s Heritage monogram luggage.
The third floor is a shopping space that doubles up as a
party area where customers can enjoy music from world-renowned DJs. An exhibition of collaborative art by artist Yong Kyu Kim, who
specialises in scale modelling art, is also displayed. The DJs and artists are specially selected by ‘PLATOON
Kunsthalle’, an artist community based in Berlin.
The rooftop garden features artworks by indie artists and hosts performances.
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| The Heritage luggage collection is displayed in MCM SPACE |
MCM’s chief visionary officer Sung-Joo Kim commented:
“Myeong-Dong has been the mecca for street fashion in Seoul for a long time. Our
wish is for MCM SPACE to become a landmark and a must-visit place for our
Korean as well as international customers - a place where you can experience MCM
through all your five senses. You will also be able to find unique MCM items
only sold at MCM SPACE. We want to inspire everyone who enters the space and
become an iconic store that can dream with our customers.”
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| The industrial-chic, space-age interior |
To celebrate the opening of MCM SPACE on April 23, 423
limited-edition items were sold for the special price of KRW423,000 on a first come, first
served basis from 10am for 4 hours and 23 minutes.
