Friday, 11 April 2014

Bacardi premieres $15,000 Scotch whisky

Bacardi has launched a rare, limited-edition bottling of The Royal Brackla 35 Year Old Highland single malt Scotch whisky, retailing at $15,000. A limited edition of 100 bottles (70cl) is being premiered at Singapore Changi airport in partnership with leading travel retailer DFS Group.

“This is one of the most remarkable whisky launches in travel retail, targeted at the connoisseur’s desire to discover and covet a rare and refined, luxury single malt,” says Bacardi.

As its name suggests, The Royal Brackla has regal connections. It was the first Scotch whisky ever granted a royal warrant, bestowed by King William IV in 1833. The whisky was known as ‘the King’s Own Whisky’ and ‘the Drink Divine’.

The Royal Brackla 35 Year Old Highland single malt Scotch whisky

The Royal Brackla’s current Master Blender, Stephanie McLeod, hand-picked the whisky to mark the 200th anniversary of the founding of The Royal Brackla distillery in 1812 by Captain William Fraser.

The rich, complex and smooth signature character of the 49%abv, cask-strength spirit is complemented by the delicate oak tones imbued by the finishing in sherry casks. “The finishing in sherry casks produces the sherry notes so much appreciated by King William IV, shown from historic records to have been a keen sherry drinker and connoisseur,” says Bacardi.

Irving Holmes Wong, regional director Asia-Pacific and MEA at Bacardi Global Travel Retail, said: “The Royal Brackla is an extraordinarily beautiful presentation and marks a stunning entry to travel retail for the brand. The Royal Brackla is one of the true leaders in malt whisky production and this expression is the ultimate luxury for the discerning connoisseur and collector.”

Brooke Supernaw, senior vice president, global merchandising – spirits, wine & tobacco at DFS Group, added: “We are delighted to be partnering with Bacardi Global Travel Retail in bringing the global launch of the extraordinary and exclusive, The Royal Brackla to our flagship store in Singapore Changi airport.  The passenger profile provides the perfect audience for the launch and this presentation sets a new, royal standard for the category.”

Tasting notes

Auburn in colour, the whisky has a rich, complex and smooth signature. Subtle green leafy and fresh apple notes complement the rich, buttery toffee and velvety notes of vanilla. This melts slowly to reveal aromatic spices, such as cinnamon and star anise, reminiscent of a moist ginger cake. The complex notes of the sherry wood are finally revealed, with plump vine fruits, and the zesty peel of citrus.

The palate is described as sweet and enticing, melting slowly to reveal a biscuity base on which settles tingling spices. Each sip, and if preferred, the addition of still water reveals more flavour, with a zing of menthol and rich ground coffee. The mouth feel is smooth and velvety, while the lingering finish is of delicately scented oak.