Davidoff has opened a walk-in cigar humidor at New York JFK
airport - the first humidor of its kind in a US airport.
The 100sq ft humidor, located at the DFS-operated Davidoff store
in JFK’s Terminal 4, incorporates the design style and concept of “Davidoff of
Geneva – since 1911” and aims to be an oasis of peace and tranquillity. The
interior decor features fine wooden and natural materials, earth tones
reminiscent of the colour of cigars combined with copper accents, creating a contemporary
warm and elegant atmosphere.
Cigar lovers can choose from the entire Oettinger Davidoff
product range: Davidoff, AVO and Winston Churchill.
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| From left: Lina Chan, merchandising manager, DFS, Nina Zieling, general manager, JFK Operations, Shari Cooper, PSM Store Operations JFK, Christian Vonthron, senior vice president global travel retail, Davidoff |
“Thanks to our strong relationship with DFS Group, we are
proud to introduce our first Davidoff walk-in humidor for airports in the
United States today. Regardless of where cigar aficionados are, when they
select our top quality cigars from multiple origins and territories, we offer
the best service and conditions,” enthused Oettinger Davidoff AG CEO
Hans-Kristian Hoejsgaard.
He added: “Terminal 4, with over 30 airlines and almost 15m
passengers per year, is one of the avant-garde meeting points at John F.
Kennedy international airport with a strong cosmopolitan and cultural
stronghold, whose diversity always surprises, time after time. Adding 11 more
gates to its structure, this terminal is unique - it tempts shoppers with
must-haves, latest trends and exclusivity.”
Brooke Supernaw, DFS Group’s senior vice president, global
merchandising – spirits, wine & tobacco, said: “We are very excited to be
partnering with Davidoff to bring cigar affectionados across the world an
unprecedented and luxurious setting to enjoy Davidoff’s wide range of
high-quality cigars. This sets another industry benchmark as this is the first
humidor of its kind in the United States. The new humidor confirms the depth of
our relationships with some of the world’s most sought-after brands, and our
commitment to enhance every world traveller’s journey.”
Inaugural Davidoff
Art Weekend in the Dominican Republic
In other news, the Davidoff Art Initiative hosted the
inaugural Davidoff Art Weekend in the Dominican Republic. The highlight of the
weekend was the ground breaking of the new artist studio facilities for the
Davidoff Art Residency at Altos de Chavón School of Design in Santo Domingo,
which will welcome its first five international artists in January 2015, helping
to further the ties between the local art community and the larger art world.
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| Davidoff CEO Hans-Kristian Hoejsgaard (third from right, back row) at the ground breaking ceremony Photo: Ivan Mendez |
“The establishment of the international residency programme
at Altos de Chavón is the next significant step for the Davidoff Art
Initiative,” said Hans-Kristian Hoejsgaard, the art-loving president and CEO of
Oettinger Davidoff AG. “For Oettinger Davidoff, our aim is to give back to the
cultural community, where much of our production and so many of our employees
are based. The inaugural Davidoff Art Weekend brought the arts community
together to focus on a shared mission. We are delighted to be working with
Altos de Chavón School of Design and Casa de Campo to help make our long-term
mission a reality in the Dominican Republic.”
Davidoff relaunches
Classics assortment
In product news, Davidoff has relaunched its Classics
assortment of cigars, namely Davidoff No. 2, 2000 and Special R. The relaunch
of the Davidoff Timeless Classics under the banner “Great cigars don’t need to
shout” will be supported by a global Davidoff brand campaign “Viva Subtlety –
Viva Sophistication”.
Davidoff No. 2 is described as “woody and earthy” in flavour,
2000 as “creamy and peppery” and Special R as “creamy and spicy”.
Also new from Davidoff are the Short Pleasures cigar assortment,
described by the Swiss brand as “the ideal way to fill time beautifully when
time is short”, and the Inspirational Robusto assortment, dubbed “masterfully
blended full-bodied cigars for rich, intense experiences”.
