For Milan Fashion Week 2025, MCM placed motion at its core. Inspired by Taekwondo’s codes of respect and balance, the German luxury brand wove martial artistry into modern design. An exhibition at Casa degli Artisti marked another milestone on MCM’s path to its 50th anniversary.
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| Taekwondo inspiration: MCM at Milan Fashion Week 2025 |
Taekwondo’s values of respect, balance and flow combined with cosmic undertones to centre the exhibition’s narrative, MCM said.
A holographic projection by Capsa Studio, along with a motion-sensing digital display of the latest MCM motif – a rabbit-robot hybrid called the Rabot – illuminated the space, guiding visitors to explore the runway-exclusive pieces.
For the looks, MCM's Chief Brand Officer Dirk Schönberger translated martial codes into sculptural silhouettes.
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| MCM's Rabot rabbit robot takes pride of place among the new bags |
Belts folded into dresses, knots shaped mini-dresses, and trousers carried the calm intensity of the Taekwondo masters. Bomber jackets and tailored blazers echoed discipline while embracing fluidity.
Alongside the exclusives, MCM previewed its latest bag collection. Featuring bold colours and the Rabot rabbit robot, these styles offered a glimpse into MCM’s next era of innovation.
Spotlight on the MCM community
The presentation opened in true party style: cocktails, beats by New York DJ Malik Hendricks, and a vibe that transformed Casa degli Artisti into the IT scene. The energy was electric as guests celebrated, connected and danced through the night.
Guests, creators and MCM Mavericks joined the party, reflecting the global community that inspires the brand.
"Their attendance underscored MCM’s dialogue with a community shaping contemporary and digital culture," the company enthused.
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| Ice Spice |
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| Koolkid Nelly |
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| Malink Lindo |
