Italian luxury luggage brand Bric's presented its collection of Porsche Design luggage at the 2025 TFWA World Exhibition in October.
Speaking to MJ Rabbit on its super-busy stand at the Cannes fair, Bric’s Travel Retail Manager Michele Maccapani said: “The Porsche Design Collection of aluminium luggage has been highly successful for us, and Orlando Bloom is the new brand ambassador.
“Also, we’ve had a major hit with the Bric’s Bellagio collection of luggage, which was recently carried on set by Anne Hathaway.”
The Bellagio collection features the cute new mini Bellagio Legacy bag, which was modelled at the fair by Bric’s PR & Communication Manager Luisa Puggioni.
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| Orlando Bloom is the new Porsche Design brand ambassador |
Bric’s inks luggage deal with Replay
In other news, Fashion Box, the premium casualwear group and parent company of the Replay denim brand, has signed an agreement with Bric's to create and distribute a collection of luggage and travel accessories.
The exclusive worldwide licence lasts four years and includes the launch of the first Bric's Replay Fall/Winter 2025 collection in high-end retail shops, in Replay flagship stores and online: www.replayjeans.com and www.brics.it.
The special edition is inspired by Bric’s best-selling X-Collection, made of recycled fabric. It includes soft trolleys, a weekend bag, an underseat backpack, handbags and other travel items.
All items are available in two colour variants: camouflage with orange lining, or sand-wood with teal blue lining.
Passion, innovation and heritage
The collection stands out for its branding: Replay’s signature triangle denim label, customised R-shaped pull-tabs, inner linings embellished with Replay’s tagline 'Follow your dreams', and a metal rhombus-shaped co-branded logo.
Fashion Box CEO Matteo Sinigaglia said: "Bric's is an Italian company with an important background in the luggage sector. We immediately saw an affinity that led to this partnership, as we share passion, innovation and an extraordinary heritage."
Bric's President Roberto Briccola said: "We are excited about this collaboration with Replay, a brand that shares our values of tradition and innovation. This collection combines Bric's know-how with Replay’s unmistakable identity, creating a unique offer for contemporary travellers."
