An Infinite launch from MCM

Inspired by travel and emotion, MCM has introduced the Infinite Fragrance Collection. Composed of rare infusions, the capsule is prized for its complex and aromatic scents.

MCM Infinite Fragrance Collection

A nod to MCM's travel heritage

The exclusive collection comprises three bespoke editions, created by the renowned perfumer Jerôme Di Marino. Each scent is inspired by diverse, heady and signature flavours from across the globe, a nod to MCM’s travel heritage.

The ingredients that make up each bespoke scent are White Tea, Incense, and Orris. Created with sophisticated blends, the trio combines elements of floral spicy musk with pink peppercorn, aromatic herbal wood with mint and incense with cypress.

Said Jerôme Di Marino: “This new fragrance collection conceptualises MCM’s traditional aesthetic, fusing artisanal inspirations with aromatic storytelling. The result is a series of deep, sensual and sublime unisex scents designed to pay homage to MCM’s legacy of travel and passion for craft.”

Each bottle is designed with hand-polished glass, capped with a faceted gold stopper inspired by the MCM brass plate. The Infinite Fragrance Collection comes with an elegant and functional travel pochette.

DFS debuts new-look Dewar's fine whisky emporium

Bacardi has partnered with DFS Group, the world’s leading luxury travel retailer, to launch its new John Dewar & Sons Fine Whisky Emporium exclusively at Singapore Changi Airport.

The emporium – the first in Asia Pacific – was located in the operator’s Terminal 2 Wines and Spirits Duplex store and was timed to include the DFS Whiskey Festival at Changi in June.

Illuminated vapour jars invited travellers to experience the Dewar's whisky brand

Attracting millennials with sampling

The two-month activation for John Dewar & Sons Fine Whisky Emporium included Brand Ambassador Euan Auld leading tutored tastings of the Dewar’s range during the festival.

The new emporium was designed to attract millennial consumers with an eye-catching contemporary installation in the Fountain Bar of DFS’ Wines and Spirits Duplex, which brought the Dewar’s brand to life through original and creative story-telling format.

Tommy Dewar’s creativity and passion for the emotional thinking behind the brand was brought to life in illuminated vapour jars – a visual intrigue inviting shoppers to savour an innovative whisky sampling experience. 

Shoppers could explore – with a twist – the flavour profile and double-ageing that make Dewar’s “the world’s most awarded blended Scotch whisky”. The vapour samplings featured Dewar’s 15yo, Aberfeldy 18yo and The Royal Brackla 12yo. The latter is dubbed “the King’s own whisky” and is one of the key malts in the Dewar’s blend.  

To experience the brand, a wooden stave presented several key variants in ceramic egg-cups, all celebrating significant accolades in 2017.

Dewar’s 18yo featured as the main visual in the light-boxes above the bar and presented on the bar top, housed within a sculptural display of distillery-quality copper piping that epitomised the early introduction of the brand’s double-ageing.

Enhancing the in-store experience

Brooke Supernaw, DFS Group Senior Vice President for Spirits, Wine, Tobacco, Food and Gifts, said: “We’re proud to partner with Dewar’s to enhance our in-store experience at DFS, Singapore Changi Airport and bring travellers John Dewar & Sons Fine Whisky Emporium exclusively in Asia.”

Vinay Golikeri, Regional Director, Asia Pacific & Middle East Africa, Bacardi Global Travel Retail, commented: “It’s exciting to be one of the first markets to launch this new interpretation, which engages shoppers with the whisky category in a radically new and intriguing way. Changi is a key airport for us to reach millennials and stage two luxury shoppers in the region. We are introducing them to the originality and fun of the Dewar’s family and delivering penetration and trade-up as they explore the versatility of the range.”