MCM pays homage to hip hop

In partnership with Tribeca Studios, MCM has premiered a new fashion documentary called The Remix: Hip Hop X Fashion.

The luxury lifestyle brand premiered the documentary at Tribeca Film Festival on May 2. The film traces the origins of fearless, full-colour hip hop style and explores the women and men who have transformed fashion through hip hop.

From the Bronx to the runways of Paris, the film charts the journey of renowned fashion architect and new Global Creative Partner at MCM, Misa Hylton, as one of the first stylists to meld streetwear with haute couture. It delves into Hylton’s most recognised fashion looks with her muses including Lil' Kim, Mary J. Blige and Missy Elliott.

Misa Hylton in a still from The Remix: Hip Hop x Fashion documentary (Photo: Dove Clark)

The documentary reveals the global cultural impact influenced by the fashion world with iconic fashion trends and styles from female designers and stylists working behind the scenes.

"MCM is honoured to partner with Tribeca Studios and the talented Co-directors of this documentary Lisa Cortés and Farah X. We are proud to bring to light this story that has never been told about the incredible women who have had such a significant influence on the cultural landscape," said Patrick Valeo, MCM President, The Americas.

Supported by MCM and created in partnership with Tribeca Studios, The Remix: Hip Hop X Fashion documentary is produced and co-directed by Lisa Cortés, the Academy Award–nominated producer of Precious and The Apollo, with renowned film director Farah X.

"As storytellers, the intersection of hip hop and fashion presents a unique lens to examine the continuously evolving journey of black creativity. For so long, we have culturally ignored what people of colour contribute to the zeitgeist and that has to change. We felt it was important to shine a light on these creators and innovators, especially women, and what they have brought to the fashion world over the years," said Cortés and Farah X.

The film examines works by legendary streetwear designers such as April Walker, along with key voices behind the cultural movement, including: music icon Mary J. Blige; artist Yoon Mi-rae; Vogue UK Publisher Vanessa Kingori; designer Kerby Jean-Raymond; designer Dapper Dan; founder of Highsnobiety, David Fischer; W Magazine Editor-in-Chief, Stefano Tonchi; Style Director of Elle Magazine, Nikki Ogunnaike; Professor at Parsons and critic at The Cut, Rhonda Garelick; hip hop historian Michael Holman; stylist and vintage clothing dealer Gabriel Held; TV personality Bevy Smith; and many more.

Following the premiere, MCM hosted an exclusive concert paying homage to the evolution of hip hop and fashion with a special performance by one of hip hop's founding women.

Dewar’s sees double with DFS

In a global exclusive launch, Dewar’s Double Double, a new whisky innovation with a four-stage ageing process, has made its debut with DFS at Singapore Changi Airport. 

The new series of blended Scotch whiskies is available with DFS, supported by a communications campaign running on the world-leading travel retailer's digital platforms.

The Dewar’s Double Double whisky promotion at Singapore Changi Airport

The inspiration for the innovation is rooted in the skill of Dewar's Master Blenders past and present. After he pioneered double-ageing in 1881, the first Dewar’s master blender, AJ Cameron, spent the next 20 years trying to create an even smoother whisky, adding further steps to the ageing process in 1901. 

Almost 120 years later, inspired by AJ’s “ultimate” 1901 process, Stephanie Macleod, Dewar’s seventh Master Blender, is now releasing the Double Double series – a range of blended 21yo, 27yo and 32yo whiskies aged four times for ultimate smoothness. The packaging features a distinctive four-point star bottle housed in a fresh, contemporary white presentation box.

Dewar’s Double Double 21yo (46%abv, 50cl, price: $90) is finished in Oloroso sherry casks, delivering subtle notes of cinnamon and ripe vine fruits. The 27yo (46%abv, 50cl, price: $160) is finished in Palo Cortado sherry casks, delivering heady, aromatic, floral notes with honeyed fruits and suble spice. The 32yo (46%abv, 50cl, price: $250) is finished in Pedro Ximenez sherry casks, bringing rich, ripe treacle notes with a hint of smokiness.

Explaining the strategy behind this new innovation, Julie Witherden, Marketing Director Bacardi Global Travel Retail, said: “Over the past five years, Bacardi has brought an incredible pipeline of whisky innovation into global travel retail. The channel has a vibrant mix of consumers from emerging markets at the second stage of luxury who actively seek new discoveries, especially in aged whisky. This new wave, combined with the specialist whisky status of travel retail among established connoisseurs and collectors, makes this an important strategic market for Bacardi. For these reasons, we knew Dewar’s Double Double had to launch in global travel retail first.”

“Given the demographic of whisky connoisseurs and our well-versed shoppers in Singapore, whisky is a popular category sold at DFS, Singapore Changi Airport,” said Brooke Supernaw, Senior Vice President Spirits, Wine, Tobacco, Food and Gifts, DFS Group. “The partnership between Bacardi Global Travel and DFS is a true collaboration – where we delight our discerning travelers the highest calibre of aged whisky and innovation.”