Now boarding: MCM takes flight in SS19 campaign

German luxury brand MCM has unveiled its Spring/Summer 19 campaign featuring hot DJ Peggy Gou and skater Tolia Titaev.

“Through exploration and exchange, these two creatives paved their own lanes and inspire others to do the same,” said MCM.

Peggy Gou and Tolia Titaev star in MCM's SS19 campaign

From vibrant, atmospheric colours to dynamic silhouettes, the campaign seeks to capture the essence of flight through an immersive environment of fluid nylon parachutes and light projections.

MCM Stark flight print backpack 

Designed for hands-free wearability, this season's collection empowers wearers to move and travel freely. A highlight of the collection is the Stark flight print backpack in MCM’s signature Cognac colour, available from February 2019.

The campaign was photographed by Jonas Lindstroem, with styling by Marc Goehring.

Ballantine’s spices up signature flavour

Ballantine’s has launched the Warming Spices Edition, the first in a new series of 21yo signature flavour limited-edition Scotch whiskies showcasing the flavour imparted by the cask over 21 years of maturation.

A travel retail exclusive retailing at $147, the multi-dimensional blend was crafted by Ballantine’s master blender, Sandy Hyslop, who said: “This limited release showcases this evolution of flavour and delivers amplified layers of complex spices which pay homage to 21 years of maturation.”

Ballantine's 21yo Warming Spices Edition

Digital travel trail

Launched first at Seoul Incheon Airport Terminals 1 and 2 in November, the Warming Spices Edition was available to the rest of travel retail throughout December. To celebrate the new series, Pernod Ricard connected with travellers before, during and after their trip through a digital travel trail targeting Korean consumers. Presented with a downloadable e-coupon redeemable in-store, shoppers received luxury leather coasters and branded glasses as a gwp, exclusively at Incheon.

Ballantine’s Warming Spices Edition is available for one year only at airports in Korea, Japan, China, Singapore, Hong Kong, Vietnam, Thailand, Malaysia, Europe, Australia, New Zealand, and the US.