Thursday 24 January 2019

Now boarding: MCM takes flight in SS19 campaign

German luxury brand MCM has unveiled its Spring/Summer 19 campaign featuring hot DJ Peggy Gou and skater Tolia Titaev.

“Through exploration and exchange, these two creatives paved their own lanes and inspire others to do the same,” said MCM.

Peggy Gou and Tolia Titaev star in MCM's SS19 campaign

From vibrant, atmospheric colours to dynamic silhouettes, the campaign seeks to capture the essence of flight through an immersive environment of fluid nylon parachutes and light projections.

MCM Stark flight print backpack 

Designed for hands-free wearability, this season's collection empowers wearers to move and travel freely. A highlight of the collection is the Stark flight print backpack in MCM’s signature Cognac colour, available from February 2019.

The campaign was photographed by Jonas Lindstroem, with styling by Marc Goehring.